Dan Ariely was burned all over his body. He lived in the hospital for years. He grew up there. Now he writes about pain. And irrationality. And meaning. He had nerve damage from the burns. And no skin to protect himself from pain. The nurses slowly peeled back his bandages. He begged them to rip them off.   They wouldn't. He wanted quick pain and fast relief. They did it slowly for peace of mind. Not his. Theirs. Dan calls this "irrational behavior." He says, "being irrational are the cases where we think we will behave in one way, but we actually don't. And the reason I care about this is because those are the cases in which people are likely to make decisions." He helps predict behavior. So you can respond the way you'd expect you would... not the way you actually do. "It's an interesting conflict," he says. We talked about his new TED book, "Payoff: The Hidden Logic That Shapes Our Motivations." ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.