Hello and welcome to Business 300.

My name is Philip Kulenshov and this is 300 seconds about business.

We're all a busy people, so I have five minutes or less to get my point across.

Yet again, here we are. Efforts to discover your company identity, develop an ideal strategy, and design and effective structure are good and necessary endeavors.

Focus competence is critical. However, these endeavors are not sufficient on their own.

Your mission and vision are only as good as the people living it out. We have to pay attention to the kind of people it'll take to lead and execute our charge.

Now, I know I've besmeared the phrase, character matters in earlier episodes. It's disgusting

when people use that sort of phrase to excuse their lack of competence. But that doesn't mean

that character doesn't matter. My point was that real character results in real competence.

If competence is lacking, then your character is questionable.

So, what are some of the character traits that a business manager should possess if he is

to be most effective?

I'll talk about one here in particular, and then I'll scatter some more across future episodes,

not all at once, so you don't get annoyed.

One of the first required character traits for an effective business owner is humility.

It might seem strange to start with humility, but give me a second.

Humility as seen as some sort of self- degrading thoughts is not what I'm referring to.

The purpose of business is to deliver value to a customer.

As the business owner, your focus is to serve another person,

the customer. Humility is not thinking less of yourself. Humility is thinking of yourself,

less. Humility is considering other people. That's the entire job of a business owner,

to not just consider his customer, but to work hard to serve him by delivering great value.

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