Ep. 196 • Everything You Want to Know About TikTok (But Are Afraid to Ask) w/ Leda Fazal
The Hair Game
Salon Republic
4.9 • 571 Ratings
🗓️ 7 June 2021
⏱️ 86 minutes
🧾️ Download transcript
Summary
As a behind-the-chair stylist, is it worth putting your time and effort into ANOTHER social media platform?
Master Color Specialist and TikTok creator Leda Fazal @ledafazal joins us to tell us all about TikTok! We discuss if being on TikTok brings in clients, what types of content does well (and what doesn't), and much more.
This Week's Topics:
• What makes a video discoverable on TT vs IG
• How TT live works; your viewers can tip you!
• TT as a viable way to get clients in the chair
• What the hair community wants to see on TT
• Why she requires her stylists to do b4 & after photos
• What types of content can attract a following
• Posting: Frequency, editing, hashtagging, and captioning
Have you left a review for The Hair Game Podcast yet? This week's Pod Loot winner is getting an $150 Amazon gift card! To enter, just leave a review on the Apple podcasts app or iTunes. Don't forget to leave your Instagram handle so we can find you!
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Transcript
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| 0:00.0 | I would say 70 to 80% of our clients that are coming into our salon are from TikTok. |
| 0:06.4 | No way. |
| 0:07.7 | I know. |
| 0:08.9 | No. |
| 0:10.1 | Everybody's mine. |
| 0:11.6 | No way. |
| 0:15.0 | Hey, guys, my name's Charlie Gray. |
| 0:16.9 | I'm Alison Alhammed. |
| 0:17.8 | Hi, I'm Erica Keelan. |
| 0:19.0 | It's Kia Artistically Neil. |
| 0:20.4 | I'm Kimberly Taye Hare and you're listening to The Hair Game Podcast. I'm Kimberly Tayeher and Hi, I'm Erica Keelan. It's Kia Artistically Neal. I'm Kimberly |
| 0:20.8 | Teher, and you're listening to The Hair Game Podcast. Hey, listener, I'm Eric Taylor. Thanks for joining |
| 0:28.1 | me on this Monday in June. Let's be grateful for the fact that salons are open one year ago, |
| 0:33.8 | let's not forget. One year ago, we were shut down and things sucked and things are much |
| 0:39.8 | better now. So let's be grateful for that. I want to announce a couple things before we get to the |
| 0:44.1 | episode today. Announcement number one, Catherine Kendrick Lane from Tye, Tye, Georgia. I love that. |
| 0:52.3 | And I hope I'm saying that right. TY space, TY is the name of Catherine City in Georgia. |
| 0:58.1 | She used the winner of the $200 from the Jamie Dana's |
| 1:01.9 | hair game, pick hashtag contest. |
| 1:05.0 | I kind of buried that within the episode. |
| 1:07.3 | So if you listen to that episode, |
| 1:09.2 | then you heard that we were giving away 200 bucks. |
... |
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