Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are back for Do This, Not That, presented by Marigold, and today we're going to have some fun.

I'm going to share with you five subject line tests that you can do that are working really well for business and consumer marketers right now.

And the thing about email that people always get confused by,

like, oh, it's been around forever.

Nothing changes.

Nothing's different.

You could do the same tactics from five years ago.

It's going to work.

And that's just not true.

Human behavior is always changing.

And we change our reaction to things all the time.

And I also want to bust some myths along the way about what you can and cannot do in your email subject lines. And these tests apply to business and consumer markets. All right, so let's get

into them. The first one has to do with how many characters are in your

subject line. One of the questions that I get asked the most about is, should my subject line be,

you know, less than 50 characters or this or that or whatever? And that's not it. What you want to do is

make sure that visually, when somebody looks at your subject line, it stands out.

And there's some interesting data that you may not be aware of and what you should be testing.

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