Ep. 192 • Putting More Clients in Your Chair With SEO
The Hair Game
Salon Republic
4.9 • 571 Ratings
🗓️ 10 May 2021
⏱️ 55 minutes
🧾️ Download transcript
Summary
97% of consumers go online to find a service - Is your business coming up towards the top of online searches? That's SEO.
Digital Marketing Expert Kim Fischer @13emeraldsmarketing joins us this week to explain the importance of SEO (Search Engine Optimization) and how to fine-tune your online presence for local results to get more clients!
This week's topics:
• What is SEO?
• Getting set up on Google My Business
• Important aspects to pay attention to on GMB
• How to take care of your reviews section
• Citations & List Building
• Tips for your website to improve SEO
• Paying for Ads- should you do it?
• The services she offers for hire
Have you left a review for The Hair Game Podcast yet? This week's Pod Loot winner is getting a GHD Pro Flat Iron! To enter, just leave a review on the Apple podcasts app or iTunes. Don't forget to leave your Instagram handle so we can find you!
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Transcript
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| 0:00.0 | But you definitely want to be a level-headed when you respond to all of your reviews. I know sometimes it can be really upsetting to get a negative review. So you want to be calm when you're responding. But you want to say, you know, I'm sorry that you were unhappy with the service. And just say the facts. Hi, I'm Neil Malick. Hey, I'm Jenny Streby. Steve Sleeper from the Professional Beauty Association. Hi, I'm Philip Wolfe, and you're listening to The Hair Game Podcast. |
| 0:26.9 | Hey, listener, I'm Eric Taylor. |
| 0:29.1 | So we've done about 200 episodes of the Hair Game podcast over the last three and a half years. |
| 0:34.6 | And, you know, I'm so humbled by the idea that you've given me your time and |
| 0:40.1 | attention every Monday and I keep thinking about how can I reward you for that time and |
| 0:45.6 | attention how could I make it the best hour of your week literally how can I make this the |
| 0:50.8 | most valuable hour of your week and I keep coming to essentially one answer, which really boil down to the themes on the |
| 0:59.3 | podcast, especially in the more recent episodes, let's say in the last year, you know, |
| 1:04.7 | through coronavirus, obviously we had certain topics. |
| 1:08.7 | And it really seems like the themes have come down to trying to encourage your |
| 1:13.8 | curiosity, your drive, your resilience, and your self-determination. These are the ingredients that I |
| 1:22.9 | believe lead to living a happy and successful life and I also believe maybe more |
| 1:28.5 | importantly that we all have that ability but only if we decide only if we |
| 1:36.2 | decide to be curious only if we decide to indulge in those those tendencies to be ambitious and to have drives. |
| 1:48.4 | Only if we decide to be resilient and only if we decide to be self-determined. |
| 1:57.1 | You know, so many of us oftentimes look to our left, look to our right, and look towards |
| 2:02.5 | other people to essentially bring us happiness and help us be successful. But that's not |
| 2:09.6 | really the way it works, right? Because those people that we're looking at to our left and to our |
| 2:14.3 | right, they're trying to do shit on their own. Like they have their own stuff to worry about. |
| 2:19.9 | So, you know, curiosity, drive, resilience, and self-determination. |
| 2:24.7 | Those are the most important ingredients in life, I believe. |
| 2:27.2 | And hopefully, I am helping you move in those directions with this podcast every single |
... |
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