Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are back for Do This, Not That podcast presented by Marigold.

And today we're talking about something related to AI that is going to impact all of our

email marketing, if you're a business marketer, if you're a consumer

marketer, if you're small, if you're large, doesn't matter. It also doesn't matter if you

know anything about AI. It's going to impact the email marketing that you are sending out to

your database, okay? And it's this idea of AI trigger words. There are certain words and phrases that in the next 60 to 90 days, all the different email systems that are out there are going to be looking for these words and phrases, all the AI built in tools into all the different email systems out there are going to be looking

for these words and phrases in the emails that you're sending out. And if these words and phrases

are in your emails that you're sending out, your emails are going to get prioritized in people's

inboxes. If these words and phrases are not in the emails that you're sending out, they're going to get deprioritized.

So this idea of AI trigger word lists is going to be coming out everywhere soon.

You know, for years, we've heard of spam trigger words.

Spam trigger words are these lists that people put together.

Now, by the way, are total garbage where they tell you, oh, don't put the word free in your subject line because it's spammy and you'll go to the junk folder or the spam folder.

That's not true.

That was true 10 years ago.

That's a myth.

That's a relic from the past.

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