Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are back for D This, Not That.

And I got like a really important dude here today.

I'm not kidding.

I do.

So who's here?

Before he starts talking, I want to tell you about him.

We got Dave Gerhard.

Now, you probably know who that is because the guy's got 170,000 followers on LinkedIn, which I know that's a vanity metric, but I'm one of those followers,

and I have been for a long time. And so let me tell you how Dave became Dave. He was the chief brand

officer at Drift, okay? And he drove them to like a billion dollar valuation then he headed over to privy as the

CMO and he helped to lead them to a hundred million dollar acquisition this guy only does big

numbers right and then he's like you know what I'm going out on my own and then he lied he's probably

listening this right now back I lied what I lie about I'm following him right he, I'm going to be a solopreneur. I'm going to be by myself. I just want to do my own thing, have this nice little business, and I'm going to go on in Vermont and relax, and it's going to be great. But that's not what happened. Unfortunately, he started this thing called Exit 5, which just blew up into this community of

4,000 paying B2B marketers that are engaged, getting inspired and learning. And he's not a

solopreneur anymore because too many people want to jump on board. And he's crushing it with this

world of community. And that's what we're going to talk about so dave welcome to the podcast that was an

amazing intro everybody out there take notes if you want to have me on your podcast just say all

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