Ep. 190 | How Much is a Buttload??
The Modern Maker Podcast
Michael Montgomery
4.8 • 1K Ratings
🗓️ 13 July 2020
⏱️ 58 minutes
🧾️ Download transcript
Summary
Enough Said.
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Transcript
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| 0:17.0 | Hello and welcome to the Modern Maker podcast for Thursday July 9th 2020 otherwise known as National Sugar Cookie Day. |
| 0:20.0 | Maybe we should go, you know since so many of these days are food based and we always do like, where Ben makes a food analogy about, you know, making stuff, he should have to make a making stuff analogy about whatever food data is. |
| 0:32.6 | Well, I can actually have a making cookies story interjection |
| 0:38.2 | into this topic. |
| 0:39.1 | So the first business I ever started |
| 0:42.0 | was with my older brother, Nate. He's two years older than me. |
| 0:45.0 | And I think I was 8 and he was 10. |
| 0:48.0 | And it wasn't quite sugar cookies. It was shortbread cookies, which are very similar. It's just brown sugar butter and flour those are only three ingredients and we sold them for a dollar a dozen |
| 1:00.6 | And we've taken yeah, especially back then and what we did this was before like inkjet printers and computers really so we drew out on graph paper |
| 1:11.5 | order forms and it says, |
| 1:13.0 | I do you want chocolate chips? |
| 1:14.3 | That's an extra 15 cents a cookie. |
| 1:16.5 | Do you want chocolate chips plus walnuts? |
| 1:18.6 | That's extra 25 cents a cookie. |
| 1:21.1 | We printed these out, or we didn original order form, went and then made photocopies of it, and then slid them around all the neighbors' doors in like a, probably like a four or five block radius then we |
| 1:35.0 | would they would fill them out we'd go pick them up and then it would also they would |
| 1:38.7 | tell us what time they wanted the cookies delivered and we guaranteed that they would be within 30 minutes out of the oven. |
| 1:45.6 | Oh man you guys were using like the Domino's model. |
| 1:48.2 | Exactly. So we made all the dough. The reason we did shortbread is that there's no like baking soda or yeast or sort of a leavening agent that makes the cookies rise and become fluffy. Shortbread are like kind of a dense cookie. And so that way we could just make all the dough ahead of time, put them in the |
| 2:05.7 | freezer and logs, and then we just had to remember to take them out and defrost them and |
| 2:10.4 | then bake them and then deliver them. Nice. |
| 2:13.2 | It's pretty good. Early adopters of the upsell model. |
... |
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