Ep. 190 - A Michelin-Star Business [Business 300]
FLF, LLC
FLF, LLC
4.6 • 949 Ratings
🗓️ 28 May 2025
⏱️ 4 minutes
🧾️ Download transcript
Summary
The Michelin-star rating system is a way to help us think through our business and value-offering. Not every business can or should have that expectation. Sometimes we need just a convenient and affordable gas station. There's nothing wrong with that. It's a needed business. And, if that's you, expect to be "just another gas station."
But if you don't want that as your standard, if you want customers going out of their way to buy from you, or to have customers who can't wait to give you their money, then you'll have to dream a little bigger, care a little stronger, and work a little harder in order to provide that service and be a Michelin-Star Business.
Transcript
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| 0:00.0 | Hello and welcome to Business 300. |
| 0:10.0 | My name is Philip Kulenshov and this is 300 seconds about business. |
| 0:13.0 | We're all a busy people, so I have five minutes or less to get my point across. |
| 0:28.9 | All I have time for is a conclusion. So here it is. What does it mean to be a Michelin Star business? |
| 0:34.2 | We're all familiar with the concept of Michelin Star Fine Dining. High quality, exceptional, |
| 0:39.2 | top-notch, maybe elites and obsessive, overrated, over the top? |
| 0:40.1 | Perhaps. |
| 0:44.7 | But there is no better quality dining than the three-star Michelin experience. |
| 0:49.1 | But if we were to simplify it, what does it mean to have three Michelin stars? |
| 0:53.0 | The Michelin rating system began at the beginning of the 20th century. |
| 1:00.9 | In 1900, there were not very many cars driving the French roads, which meant not as many tires were being worn out and needing replacement. |
| 1:08.4 | So the Michelin Tire Company, owned and operated by the Michelin Brothers, started publishing a tour guide to encourage people to drive more. |
| 1:10.6 | It included different listings and maps. |
| 1:14.9 | In the 1920s, they started listing restaurants along different areas. |
| 1:17.4 | As the restaurant section became more popular, |
| 1:19.4 | they started raiding the restaurants, |
| 1:23.0 | hiring inspectors to visit and review different dining experiences. |
| 1:27.3 | And so, the Michelin Guide focused on excellent restaurants was born. |
| 1:31.3 | Because the Michelin Company was, in fact, a tire manufacturer, the restaurant rating system was based on drivability. |
| 1:35.1 | How much driving was the restaurant worth? |
| 1:38.1 | One star meant a very good restaurant in its category. |
| 1:41.9 | Two stars meant excellent cooking worth a detour, and three stars meant |
... |
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