Ep. 19 Invisibobble Co-Founder Sophie Trelles-Tvede
Breaking Beauty Podcast
Dear Media, Jill Dunn and Carlene Higgins
4.7 • 996 Ratings
🗓️ 7 February 2018
⏱️ 35 minutes
🧾️ Download transcript
Summary
Meet today’s version of the scrunchie, the Invisibobble! But you probably don’t need an introduction, you probably have one in your hair right now. Or maybe your daughter is wearing one of the telephone cord-looking hair holders, or your spin instructor, or that cute girl with the loose bun across the subway aisle. Last year, four million units of Invisibobble were sold worldwide, that’s eight spiral slinkies per minute. Now meet the inventor of The Invisibobble, Sophie Trelles-Tvede, who was an 18-year-old university student when she dreamed up the idea, fresh from a dorm party (been there!). The co-founder approached her friend, Felix Haffa, and with their combined savings of $4,000, launched a massive beauty brand. But just how did their ages work to their advantage? You may be surprised to hear that social media had zero to do with it. You might also enjoy hearing about the time that their ages definitely did not work in their favour during one of their early business deals (don't worry, they got theirs). Hosts: Carlene Higgins and Jill Dunn Audio production: Olivia Nashmi Theme song: Cherry Bomb by Saya Join our Facebook group: https://www.facebook.com/groups/1401081996684767/ Subscribe to us here: iTunes: goo.gl/oKyjFx Soundcloud: goo.gl/xUXC3v Stitcher: goo.gl/5d8oFX Google Play: goo.gl/cDpMwT Get social with us and let us know what you think of the episode! www.Breakingbeauty.ca - Check our blog for all products mentioned. www.Instagram.com/breakingbeautypodcast www.Twitter.com/BreakingBtyPod www.Facebook.com/BreakingBeautyPodcast
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Transcript
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| 0:00.0 | We attended the Forbes 30 under 30 forum. |
| 0:02.8 | Literally every single other company was from the tech industry. |
| 0:06.0 | And they're all like, yeah, you know, I got an investment of 25 million, |
| 0:09.3 | blah blah blah. |
| 0:10.0 | And there was a guy he got 1.5 billion invested into his company. |
| 0:13.4 | Are you joking? |
| 0:14.6 | And what we did was we really went back to basics, like the most simple way of starting a business. |
| 0:19.3 | Starting it today, starting it 10 years ago, maybe even 20 years ago, I don't think there would have been a big difference. |
| 0:25.0 | Hey guys welcome to Breaking Beauty. |
| 0:29.0 | The podcast all about the best-selling beauty products and the damn good stories behind them. |
| 0:33.0 | We're your host, Carleen Higgins, and Jill Dunn. |
| 0:36.3 | Hi, Jill. |
| 0:37.0 | Hi, Carleen. |
| 0:38.3 | How you doing? |
| 0:39.2 | I'm good. |
| 0:40.1 | The sun's out? |
| 0:41.5 | Yes, but it's still winter. I know, but it feels like spring's coming. |
| 0:45.2 | So before we dig into today's episode, thank everybody for communicating with us via |
| 0:50.8 | DM on Instagram. We decided to create a more formal slash informal |
| 0:56.5 | place for everybody to communicate together about things they want to hear more of |
| 1:00.4 | in Breaking Beauty or just comments or suggestions and so we created the Breaking Beauty |
| 1:05.8 | chat room on Facebook so I wanted to make sure we flagged that. |
... |
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