Ep 189 ft. Danielle Bernstein: Creator of We Wore What on Building An Empire, Fashion Blogging, Dating, & Beyond
The Balanced Blonde // Soul On Fire
Dear Media
4.6 • 2.8K Ratings
🗓️ 1 July 2020
⏱️ 37 minutes
🧾️ Download transcript
Summary
Today’s guest is none other than the most OG of all fashion bloggers, Danielle Bernstein! Since creating her wildly popular blog We Wore What nearly a decade ago, she’s become a CEO, clothing designer, and a Forbes 30 Under 30 honoree... and she’s still only 28 years old!! She’s also the author of her brand new amazing memoir “This is Not a Fashion Story,” which just hit the New York Times bestseller list.
We dive into what it was like for Danielle to quit college in order to start her blog and her journey to becoming one of the top fashion bloggers in the industry, with some of the most successful partnerships in social media influencing and marketing. She’s an all-around badass and the utmost inspiration.
Jordan also digs into some stories from Danielle’s book, including what it was like to date in New York, what she learned from past boyfriends, and the different situations she’s been in with all of them. We also finally get the dish on her mystery boyfriend, who pops in during the interview! She’s an amazing entrepreneur in every single way, and she’s truly living her purpose + design.
Four Sigmatic has been a partner of the show since the very beginning! Jordan’s favorite is chaga, especially when she’s not drinking coffee. All of their products are organic, keto, vegan, and many of them are sugar free! You can use the code BLONDE for 15% off, or visit foursigmatic.com/blonde to shop Jordan’s favorites.
Jordan is super excited to be introducing The Balanced Blonde audience to Athletic Greens, a brand-new sponsor to the show! She has been drinking their Green Powder every morning for the last month, and has completely replaced her morning green juice! It’s developed from a complex blend of 75 vitamins, minerals, and whole food-sourced ingredients. Go to athleticgreens.com/blonde and get a free gift with any purchase of $20 or more!
To learn more, and for the complete show notes, visit: http://www.thebalancedblonde.com/podcast/
Resources:
- Learn more: weworewhat.com
- Instagram: @weworewhat
- Shop: shopweworewhat.com
- Read: “This is Not a Fashion Story”
- Four Sigmatic Adaptogenic Coffee: foursigmatic.com/products/adaptogen-coffee
- Website: thebalancedblonde.com
- Store: thebalancedblonde.com/shop
- Instagram: @thebalancedblonde
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Transcript
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| 0:00.0 | Hello friends, welcome back to the Balanced Bond podcast, Soul on Fire. |
| 0:17.4 | I'm your host, Jordan Younger, and on this podcast we talk all things, living a soul |
| 0:22.6 | on Fire Life, whether that be with spirituality, wellness, building a brand, entrepreneurship, |
| 0:30.6 | channeling, aliens, all the things we go very deep all the time, and today's guest is |
| 0:37.6 | none other than the fabulous New York Times Best Seller, one of the very original fashion |
| 0:44.5 | bloggers and someone who I've been following since before I started my blog 7 years |
| 0:49.9 | ago. She is a CEO, clothing designer, Forbes 30 under 30, honoree, and she's only 28 |
| 0:58.3 | years old. She is truly phenomenal and it was so fun to sit down and talk with her and |
| 1:03.7 | learn more about her life. Today we have the fabulous Danielle Bernstein of We Were What |
| 1:10.1 | on the podcast. This was such an exciting conversation. We did it over Zoom because COVID |
| 1:17.5 | kept us apart. She was in the Hamptons. I'm here in LA and we talked about all the things |
| 1:23.3 | that we could pack into this conversation. I just finished reading Danielle's book. This |
| 1:28.1 | is not a fashion story, which before we talked was named on the New York Times Best Seller |
| 1:34.5 | list, which is a huge accomplishment. We talk about that in the episode. We also talk |
| 1:40.7 | about Danielle starting her blog, quitting college to start her blog, which is something |
| 1:45.2 | I can very much relate to, although I actually quit grad school to start my blog. She went |
| 1:51.1 | to her dad with a PowerPoint to suggest and tell him why this was a good idea for her. |
| 1:57.7 | And since then, she's become one of the top fashion bloggers. She has had some of the |
| 2:03.7 | most successful partnerships in social media influencing and marketing. And she has since |
| 2:10.1 | created so many different brands under one umbrella. We were what? And Danielle Bernstein, |
| 2:17.1 | she has the Danielle Bernstein collection with Macy's. And she has her own shop. We were |
| 2:22.3 | what? Collection. And everything is so cute. It is inspired by her own style, which is |
... |
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