We are back for what's up this week from Do This, Not That podcast, presented by Marigold.

This is our super short episode where we break down.

What's going on this week in business and marketing and in life?

And I thought this was really cool.

You know, the election coming up is super annoying.

It's just all over the place.

And markers are trying to figure out how to navigate it.

But some marketers are figuring out a way to grow their database on the back of the election,

the presidential election.

So Stonyfield Organic, which is the big yogurt brand, they announced this cool promotion that's called

Toxic Free Election Challenge, where they're encouraging consumers to avoid social media for the

month before the presidential election on November 5th, and they're going to give 100 customers

$1,000 each, that are able to

complete the challenge of staying off social media for a month.

And you go to their site and you can register for it.

And for every registration they get, they're donating 50 cents to the Organic Farming Research

Foundation.

The reason this is cool is that, you know, everyone gets to kind of

play along. It's for a good cause. And they're going to have a massive explosion in database

growth because how often do you give your email address to a yogurt company? You don't, right?

And so it's a cool way to do it now. Could I, I would fail on day one. Stay off social media

for a month. Zero percent chance. I'm on day one. Stay off social media for a month,

...