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Turley Talks

Ep. 1843 Bud Light COLLAPSES! Anheuser Busch Forced to SELL OFF Beer Brands!!!

Turley Talks

podcast@turleytalks.com

News, News Commentary, Daily News, Politics

4.81.3K Ratings

🗓️ 10 August 2023

⏱️ 11 minutes

🧾️ Download transcript

Summary

Anheuser Busch is facing a major decision to sell off eight of its craft beer brands, and other parts of the company as well, as things are getting so bad within Anheuser-Busch.

Highlights:

  • “Anheuser Busch is being faced with the necessity of selling off eight of its craft beer brands to Tilray Brands, a Canadian cannabis company; notably, the acquisition encompasses not only the beer brands themselves but also the associated employees, breweries, and brewpub.”

  • “It’s been an utter disaster, so much so, that Bud Light distributors are now openly admitting that they are never getting those lost customers back! That 30% plunge in their customer base is permanent! This according to Bud Light distributors!”

  • “Perhaps the single, most fundamental reason why Bud Light looks like it will never get these customers back, when all is said and done, is not even so much the whole Dylan Mulvaney fiasco, as absurd as that was, it’s the way the Marketing VP Alissa Heinerscheid openly insulted Bud Light’s loyal customer base, saying that the brand needed to pivot away from them to a more inclusive (i.e. woke) audience!”

Timestamps:

[01:47] Bud Light is not America’s number 1 beer anymore

[04:03] Is it part of the ongoing repercussions for Bud Light’s disastrous trans-activist marketing?

[07:13] Bud Light’s Marketing VP insulted its customer base

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Transcript

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0:00.0

Are we seeing the revitalization of conservative civilization, all over the world has been a massive backlash against globalization, its leftist leadership, and its anti-cultural liberal values, and it's just the beginning.

0:19.0

I'm Dr. Steve Turley. I believe the liberal globalist world is at its brink and a new conservative age is rising.

0:27.0

Every day, as we examine these worldwide trends, discover answers to today's toughest challenges, and together learn to live in the present, in light of even better things to come.

0:39.0

This is Turley Talks.

0:41.0

You must have strong opinions about the Dylan Mulvaney campaign.

0:56.0

Yeah, Dylan Mulvaney campaign.

0:59.0

I think my ancestors would have rolled over in their grave. They were very patriotic.

1:06.0

They loved this country and what it stood for. They believed the transgender gaze. That sort of thing was all a very personal issue.

1:15.0

They loved this country because it is a free country and people are allowed to do what they want, but it was never meant to be on a beer can and never meant to be pushing people's faces.

1:24.0

They would have never marketed their brands that way. As you know, AB was one of the greatest marketers ever in any business.

1:35.0

They were incredible with what they came out with, the Clydesdale's, the frogs, the lizards, all the different promotions they had, all the different advertising they had.

1:48.0

And the last thing they would have done was to get as controversial as they did as Indev has with Dylan Mulvaney advertising.

1:58.0

Do you think that, I mean, look, the motivation behind it was clearly inclusiveness. What do you think of the reaction to that Instagram post because the reaction was seismic?

2:14.0

Yeah, you know, I think people who drink beer, I think they're your common folk. I think they are the blue collar worker who goes out and works hard every single day.

2:27.0

And the last thing they want pushed down their throat or to be drinking is a beer can with that kind of message on it. I just don't think that's that's what they're looking for.

2:39.0

They want their beer to be truly American, truly patriotic, as it always has been, truly America's beer, which Bud Light was and probably isn't any longer.

2:50.0

That was the former owner and Anheuser Bush, Arab Billy Bush, lamenting that Bud Light is no longer America's beer and that his father and grandfather would have rolled over their graves in response to the Dylan Mulvaney marketing fiasco.

3:04.0

And now they have another reason to have roll over in their graves. It's now being reported that things are so bad with the parent company Anheuser Bush that they're actually having to sell off parts of the company.

3:18.0

It's being widely reported that AB is being faced with the necessity of selling off eight of its craft beer brands to Tilray brands, a Canadian cannabis company.

3:29.0

Notably the acquisition encompasses not only the beer brands themselves, but also the associated employees, breweries, brew pubs, you name it.

3:38.0

Now obviously this is being widely perceived as part of the ongoing repercussions for Bud Light's disastrous and I'm being utterly disastrous trans activists marketing campaign a few months back as the week ending July 29th.

3:53.0

Bud Light sales drop for the 17th straight week in a row down 29% year over year following the company's cataclysmic decision to partner with transgender social media personality Dylan Mulvaney as the spokesperson.

...

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