Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

We are back for what's up this week from Do This Not That, presented by Marigold.

This is our super short episode where it break down what's going on in business, in marketing,

in life, and then we sell of our short, ask us anything later in the week and our big

tips episode at the end of the week. So what is going on this week? Well, let's talk about

video content on social media. This is where it is at. We all know that in the last year,

video content, whether it's LinkedIn or TikTok or Instagram or wherever your website, this is what people are

consuming. But there's been a shift. So there's a new report out called the State of Social

Media Report by Tubular, which gained a lot of attention because they analyzed the length of the

videos and how we are interacting with them. So for example, on YouTube, it used to be that videos that were zero to 30 seconds were it.

That's what everybody was really engaging with and the views were really high.

But now the new data, when you compare videos that are zero to 30 seconds versus videos that are 30 to 60 seconds,

the ones that are 30 to 60 seconds on YouTube are driving a 25% higher overall view rate and

engagement rate. That's a big deal. And then on TikTok, we're seeing the same thing. So if you

compare zero to 30 seconds on TikTok versus one to two minutes, the one to two

minute videos are driving a 20% higher view and engagement thing. And for both platforms, okay,

over the last 12 months, these longer form videos have had an upload, an upload increase of about 40%.

So if you're out there making your videos,

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