Ep #181: Leveraging the Power of Technology to Build a Brand for Both Your Personal Image and for Your Real Estate Business – with Mike Whaling
Real Estate Investing for Cash Flow with Kevin Bupp
Kevin Bupp
4.9 • 675 Ratings
🗓️ 1 May 2018
⏱️ 62 minutes
🧾️ Download transcript
Summary
Mike is the founder of 30lines.com, which is a digital media company that helps businesses drive more traffic and convert more leads, through online tools including websites, email marketing, search engine optimization and social media.
He co-moderates the weekly #AptChat on Twitter to discuss current trends impacting apartment companies, and he co-authored the ebook Getting Inside the Mind of the Online Renter. Mike was named a Top 10 Promoter of Technology for the multifamily industry, serves as a technology advisor to Men’s Health Living magazine, and has been featured in numerous publications including Urban Land Magazine, Multifamily Executive, Multi-Housing News, Bloomberg BusinessWeek and Entrepreneur Magazine
In this show with Mike you’re going to learn the following:
- How he found himself in the multifamily marketing niche
- The difference between owned space and rented space.
- How to quickly get a professional website built for you or your property, even if you have zero technical experience.
- How to repurpose existing content to use in various media channels to drive more presence to your property or brand.
- The benefits of creating a personal brand for yourself and how to use it when dealing with bankers, lenders, brokers, sellers, and everyone else you interact with in your business.
- How to use key words and specific phrases on twitter to gain a competitive edge on your competition.
- The power of live streaming video through FB live and how this is offering many competitive advantages to landlords and property management companies.
- How to leverage the power of digital media to change the perception of a value-add property that needs rebranded.
- How to create attractive non-cash incentives for new tenant referrals.
- The importance of high-quality photographs and how professional photos will place you leaps and bounds ahead of your competition.
- And much, much more….
Recommended Resources
- Check out our company and our investment opportunity by visiting SunriseCapitalInvestors.com
- Self Directed IRA Investment Opportunity – Click HereTo Learn More About How You Can Invest With Us Through Your SDIRA
- Accredited Investors Click Hereto learn more about partnering with me and my team on Mobile Home Park deals!
- Grab a free copy of my latest book “The 21 Biggest Mistakes Investors Make When Purchasing their First Mobile Home Park…and how to avoid themcom
- Schedule your free 30 minute "no obligation" call directly with Kevin by clicking this link https://www.timetrade.com/book/KV2D2
Transcript
Click on a timestamp to play from that location
| 0:00.0 | You've been searching for the best way to generate passive income in your life and heard that real estate is a great way to do it. |
| 0:09.4 | But you're tired of all the so-called gurus who are all talk and no substance. |
| 0:15.3 | Get ready to celebrate because Kevin Buck has spent 14 years successfully making it happen. This is the Real Estate |
| 0:22.8 | Investing for Cash Flow podcast. Now, here's Kevin Bup. Hey guys, Kevin Bup here with episode number |
| 0:32.3 | 181 of the Real Estate Investing for Cash Flow podcast. We're missions to help you build and maintain massive amounts of cash flow through income-producing |
| 0:41.3 | real estate investments. |
| 0:42.9 | Our guests for this week's show is real estate marketing and branding expert Mike Whaling. |
| 0:48.0 | Mike is the founder of 30lines.com, which is a digital media company specific to the real estate |
| 0:53.8 | multifamily industry that specializes |
| 0:56.3 | in lead and traffic generation. Now the important thing you need to understand about this interview |
| 1:01.1 | today with Michael is that although he specializes in the multifamily space, these strategies |
| 1:06.5 | that we're going to discuss today can basically apply to any different type of asset that |
| 1:11.2 | you're investing, whether it be multifamily or mobile home parks or shopping centers or any |
| 1:15.8 | other type of real estate that you might be investing in. And not only that, but we'll also |
| 1:20.0 | cover how to utilize these strategies to help create and grow your personal brand should |
| 1:25.7 | this be an interest to you. Whether it be for your own company |
| 1:29.1 | or as an individual, it's vitally important to build a strong presence in your respective niche, |
| 1:34.0 | and that's exactly what Mike's going to share with us today. And to provide full disclosure, |
| 1:38.0 | this interview with Mike is about a year and a half old, and so there are a few mentions of |
| 1:42.1 | common household technology apps such as Periscope or Facebook Live and a few old. And so there were a few mentions of common household technology apps such as Periscope or |
| 1:45.8 | Facebook Live and a few others. These were all fairly new applications when I conducted this |
| 1:51.0 | interview a year and a half ago. And I'm just mentioning this so that you don't think that I'm |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Kevin Bupp, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Kevin Bupp and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.