Ep. 181 • How I Went From 2 Clients to 200 w/ Carly Zanoni @the.blonde.chronicles
The Hair Game
Salon Republic
4.9 • 571 Ratings
🗓️ 22 February 2021
⏱️ 68 minutes
🧾️ Download transcript
Summary
Hairstylist and educator Carly Zanoni struggled her entire first year of booth rental. Building a clientele became her number one focus, and has now achieved success along with becoming a Schwarzkopf ambassador and a part of the BTC team. She shares what worked for her then, and what works now in the Instagram era.
This Week's Topics:
• Being a part of the BTC team & the Schwarzkopf Digital Artistic Team- creating digital content for brands
• Leaving her first commission job for booth rental; major struggles for the first year
• What she would do differently to build a clientele now
• Specific Instagram strategies for attracting clientele
• Raising your prices – how she does it
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Transcript
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| 0:00.0 | Hair is a luxury service. |
| 0:03.0 | We can't feel guilty about charging people what we need to charge them for doing their hair |
| 0:08.2 | because this is not included with health insurance for a reason. |
| 0:12.3 | People do not need to be getting their hair done. |
| 0:14.0 | They choose to and luxury services can be expensive. |
| 0:18.0 | Hi, this is Naima LaFaan. |
| 0:20.5 | It's Alfredo Lewis. |
| 0:21.3 | This is Amanda Libergert. |
| 0:22.5 | This is Victor Valverdi. |
| 0:23.8 | It's Robert Kromyens here. |
| 0:24.8 | Thank you for listening to the Hair Game podcast. |
| 0:29.5 | Hey, listener. |
| 0:30.5 | I'm Eric Taylor. |
| 0:31.6 | So COVID cases, infection rates and hospitalizations continue to plummet, not just in California, but all over |
| 0:39.4 | the U.S. and in much of the world. |
| 0:41.8 | And of course, there seems to be little difference in metrics, whether there's a lockdown |
| 0:47.2 | in a particular place or not, or whether there's a new variant somewhere or not. |
| 0:54.0 | The media has become obsessed with the notion of a new variant. |
| 0:57.0 | And it almost feels desperate when I read the articles. |
| 1:00.0 | It's kind of like, don't stop watching me. |
| 1:03.0 | Don't stop reading me. I'm your news outlet and you have to come and read me every day. |
| 1:09.0 | And my new thing that I'm going to use to capture your attention |
... |
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