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The Tom Ferry Podcast Experience

EP. 18: Social Media Marketing for Business in 2019 with Jason Pantana

The Tom Ferry Podcast Experience

Tom Ferry

Education, Self-improvement, Business

4.81.1K Ratings

🗓️ 22 May 2019

⏱️ 63 minutes

🧾️ Download transcript

Summary

I know most of you have followed my advice of taking advantage of social media as a tool to further your business and create a breakthrough. While you’re using it, you might not be using it to its fullest potential, but there’s no need to worry! I sat down with Jason Pantana, our very own resident marketing guru and host of Marketing Edge. He was able to give some useful tactics on how to boost your business branding on social media. We also explain why social media makes your branding and lead generation a smoother process. Jason shares some fundamental tips that focus on cultivating your follower sphere into loyal, referral-happy customers by paying attention to your comments instead of constantly posting. To finish off and get you started on your social media marketing, our video and podcast producer, Richard Mark gives insightful recommendations on how to improve your strategy on YouTube. Get ready to deep-dive on how you can improve your social media presence. For show notes and more information, visit: https://tfi.media/2VCLCP2

Transcript

Click on a timestamp to play from that location

0:00.0

Does social media marketing actually work?

0:03.1

So here's the thing, entrepreneurs, leaders, salespeople.

0:06.2

We all want to create consistent, repeatable, and scalable ways

0:09.2

to grow our business and our income.

0:11.2

And we want to do it better, faster and more seamlessly. Why? So we can actually enjoy

0:16.3

our lives, take vacations and spend the quality time what we want with the people

0:19.8

that we love. How do we do all this without spending a fortune or running ourselves

0:24.2

ragged? That's the big question and this show is dedicated to the answer.

0:28.4

Hey what's up everybody we're actually just going live while we're about to do a podcast with Jason

0:34.2

Pantana. If you're not following him, we should be following him on all social

0:37.2

channels. This is a continuation of a podcast series we're doing where we're

0:41.5

talking about social. Jason are you on your phone right now we're talking about

0:45.8

social media and you're on your phone? I got a comment I got to respond to the comment right now.

0:51.3

Somebody just slid into my DM I gotta do it now. So basically you just showed people exactly

0:56.3

what social media is really all about. It has nothing to do with the

0:59.2

post, it has everything to do with the comments yes comments

1:03.8

comments interesting yes yeah in fact yeah so so look if you've been

1:08.9

watching or listening to our podcast we're going actually live right now which is kind of fun too for

1:13.6

a first time. In the last show we talked about macro what is marketing how does it work sort of

1:20.2

the framework the objective of marketing you, it's a thinking game.

1:24.3

I think the overarching thing that people are going to really get from the last show was

1:28.3

that, you know, branding, whether that's a direct mail postcard of Billboard, a television ad, a social post, a video you produce, a direct mail postcard of billboard a television ad a social post a video you produce a direct mail piece you do all those things

...

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