Ep.18 Courtney Black: From Personal Trainer To Multi-Millionaire
Working Hard with Grace Beverley
sophie@grace-beverley.com
4.2 • 901 Ratings
🗓️ 7 November 2022
⏱️ 52 minutes
🧾️ Download transcript
Summary
TRIGGER WARNING
Courtney Black is the 26-year-old serial entrepreneur and 2x Sunday Times Bestselling author who transformed her personal training career into a multi-million-pound fitness business during the pandemic.
Courtney is the founder of the Courtney Black App, an online fitness platform she launched just two weeks before the lockdown with every penny in her savings. Initially launched as an app to be used in tangent with equipment found in a gym, Courtney was devastated when COVID closed sports centres nationwide, forcing her to rethink her business. At a time when people were looking for ways to stay healthy while locked away, Courtney began posting a series of live home workouts on her Instagram, for which she received unplanned media attention and conversion to her app.
As her workouts went viral, Courtney also used her platform to expose fitness fads and myths bred online that she, sadly too, had once fallen for. Having suffered through a vicious cycle of restrictive dieting and undereating, Courtney understands what it means to have an unhealthy relationship with food, an obsession that left her dangerously underweight and still haunts her today. In today's episode, Courtney shares her story of how she went from barely surviving, to thriving. She has not only overcome and recovered from a lingering eating disorder but has grown and scaled a business amidst a global pandemic.
Topics:
- 'The restriction cycle' and Courtney's personal battle with an eating disorder.
- The story of how she built the Courtney Black App and made it worth millions.
- How can drowning in hard work often act as a detriment to success?
- From founder to leader: Courtney's entrepreneurial journey.
- What's next for Courtney and her app?
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Transcript
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| 0:00.0 | It's the first customer of the day. |
| 0:02.0 | The unexpected 20% tip and the 100% boost to your confidence. |
| 0:07.0 | Business is a numbers game and sum up has the tools you need to stay ahead. |
| 0:12.0 | With tap to pay, you can accept contactless payments using just your smartphone. |
| 0:17.0 | And with our free business account, you can manage all things money with zero hassle all in one place. |
| 0:24.4 | Make it count with SumUp. Download the app or find out more at sumup.com.uk. |
| 0:32.1 | I think the fitness industry is quite toxic and it is full of lies. And what people post |
| 0:36.6 | online is not what's going on |
| 0:37.8 | behind closed doors. I cannot sit there and lie and I know how much better and more fulfilled |
| 0:43.4 | my life's been since I've stopped doing that. So my mum and dad split up because my dad is a drug |
| 0:47.3 | addict and their relationship just got really bad. A big part of me not enjoying my work was |
| 0:53.5 | because of my eating disorder. I was so hungry, I couldn't sleep. |
| 0:57.0 | I was literally working 16 hours a day in a PT studio, sleeping in my car. |
| 1:02.0 | I know that I've come over such a huge battle with food and lifestyle that my whole life has completely changed. |
| 1:08.0 | So I worked the whole of lockdown for free. Still don't have any subscribers on my app. |
| 1:11.6 | Still spending money with nothing. |
| 1:12.6 | People didn't understand how I was not working for free anymore |
| 1:15.6 | and I did get quite a lot of bad hate from it. Guys, so today I'm with Courtney Black, the live workout queen from lockdown, when none of us were going to work out, and we got up, we did our workouts. |
| 1:38.6 | So many people I know followed Courtney Black's live workouts. And I think her story is just one of such true |
| 1:45.5 | entrepreneurship. Everything we've talked about is just like textbook, unreal entrepreneur. And I was |
| 1:52.9 | really excited to kind of go into her story further and find out where it all came from, where her |
| 1:57.8 | motivation originally was from. She started as a kind of PT after |
... |
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