Ep 175: How Beauty Companies Build Their Brands & Stores
Fat Mascara
Fat Mascara LLC
4.7 • 1.8K Ratings
🗓️ 24 September 2019
⏱️ 55 minutes
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Summary
Christopher Skinner, founder of School House, an agency that works BTS on brands like Pat McGrath Labs, L'Occitane, and Eve Lom, talks about trends in the industry, what brands should (and shouldn't) do to refresh their images, and how marketing strategies differ in China and India, and he shares so many more "who knew?" beauty nuggets. Plus, Jenn & Jess talk about fall’s best floral perfumes and discuss Victoria Beckham’s new makeup line.
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Transcript
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| 0:00.0 | Hello. Hi, welcome to Fat Mask Hour back in our regularly scheduled seats. |
| 0:10.6 | I'm Jess. I'm Jess. I'm back with my back against the wall like a little like mafia. So it feels better here. I like to have like a whole lay of the lay. How could you have your back to the door that would make me crazy. I don't know I'm used to this |
| 0:23.0 | fun shui it's all good for me. I don't like that. How are you feeling mama to be? I'm |
| 0:28.8 | feeling great. Feeling great. Thank you. Just very very thirsty. |
| 0:32.2 | Oh okay thirsty for that beauty knowledge yes we've got an |
| 0:37.3 | awesome show today we're talking about ready fall florals. I don't know if you guys follow me personally on |
| 0:46.4 | Instagram I do a lot of fragrance content and like I didn't realize it I've just been |
| 0:51.4 | feeling fall florals like over and over and over again so there's |
| 0:54.4 | something in the air then we're gonna talk about your girl V. B. Victoria |
| 0:58.5 | Beckham she finally dropped her her new beauty line her makeup line and it's her own. It's not our girl it's your |
| 1:05.8 | girl if I remember I you were friends with her at that event and I had to take a |
| 1:09.2 | picture of the two of you. Do you still have that photo? Somewhere on my phone phone oh my god maybe we'll do a |
| 1:13.7 | flat back how could I not talk to her I don't know but it seems like you too hit it off like |
| 1:17.6 | she she was like literally just earlock with Jess and all the other editors were |
| 1:21.8 | like can I get a picture? |
| 1:23.4 | Anyway, she had this great white shirt on, oh my God, okay I remember. |
| 1:27.2 | So and then our guest. |
| 1:29.0 | Okay, I'm excited about our guest, Christopher Skinner, the founder of Schoolhouse. This is like a secret sauce episode. |
| 1:35.8 | This is a beauty job, he has a beauty job that you might not know about. He's going to peel back |
| 1:39.3 | the curtain and let us know what goes on behind the scenes with beauty brands how they get |
| 1:43.7 | marketed and what I'm really interested in is how they get sold in retail like |
| 1:48.2 | that experience that you have in retail this is a guy that makes that for all the |
... |
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