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Turley Talks

Ep. 1720 WOKE Bud Light VP Officially FIRED as Sales PLUNGE!!!

Turley Talks

podcast@turleytalks.com

News, Daily News, Politics, News Commentary

4.81.3K Ratings

🗓️ 28 June 2023

⏱️ 11 minutes

🧾️ Download transcript

Summary

It was supposed to be all about evolving! It’s about evolving and elevating and, that means inclusivity! But of course, the joke’s on them. As it turns out, the world is rejecting this woke illusion of evolution and elevation, and that marketing VP, Alissa Heinerscheid has just learned that lesson the hard way.

It’s being widely reported that she and her associate have officially been fired from Anheuser-Busch for their absolute destruction of the Bud Light brand with their Dylan Mulvaney trans marketing campaign.

Highlights:

“According to the report, distributors have been assured that Heinerscheid and all those responsible for the disastrous woke marketing campaign are indeed gone for good; they are not coming back.”

“Sales were down 28.5% for the week ending June 17 compared to the same time period last year, according to data from NielsenIQ. That’s even worse than the 26.8% decline Bud Light suffered last week.”

“They gave away free beer during the Memorial Day weekend, but it didn’t work! Nobody wants it! They don’t even want it if it’s literally being given away!”

“The bartenders that the Daily Mail interviewed all said that as far as they’re concerned, there’s no way Bud Light rebounds from this without acknowledging precisely how much they offended the values of their customers!”

Timestamps:

[00:50] Bud Light VP officially fired

[04:02] Bud Light’s sponsorship of a recent pride parade in Canada and how their sales continue to tank

[06:17] What Bud Light is doing in response to all of this besides firing their disastrous marketing VP

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Transcript

Click on a timestamp to play from that location

0:00.0

Are we seeing the revitalization of conservative civilization, all over the world has been a massive backlash against globalization, its leftist leadership, and its anti-cultural liberal values, and it's just the beginning.

0:19.0

I'm Dr. Steve Turley. I believe the liberal globalist world is at its brink, and a new conservative age is rising.

0:27.0

Join me every day as we examine these worldwide trends, discover answers to today's toughest challenges, and together learn to live in the present in light of even better things to come.

0:39.0

This is Turley Talks.

0:41.0

I'm a businesswoman. I had a really clear job to do when I took over Bud Light, and it was this brand is in decline, it's been in decline for a really long time, and if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light.

1:05.0

So I had this super clear mandate, it's like we need to evolve and elevate this incredibly iconic brand, and my, what I brought to that, was a belief in, okay, what does, what does evolve and elevate mean, it means inclusivity, it means shifting the tone, it means having a campaign that's truly inclusive and feels lighter and brighter and different and appeals to women and to men, and representation is it sort of the heart of evolution.

1:35.0

You've got to see people who reflect you in the work, and we had this hangover, I mean, Bud Light had been kind of a brand of fratty, kind of out of touch humor, and it was really important that we had another approach.

1:53.0

That, my friends, is what we call the face of failure, the face of woke failure. As you saw, it was all supposed to be about evolving, evolving and elevating, and that means inclusivity, you really get a window into the liberal hive mind, don't you?

2:13.0

They go to these universities, they get brainwash with all the absurd woke ideology, and then they destroy everything they touch, and they do it all in the name of supposedly evolving and elevating.

2:26.0

And of course, the jokes on them, as it turns out, the world is rejecting this woke illusion of evolution and elevation, and that marketing VP, Alyssa Heinerschade, has just learned that lesson the hard way.

2:39.0

It's being widely reported that she, along with her associate, have officially been fired from Anheuser Bush for their absolute destruction of the Bud Light brand with their Dylan Mulvaney trans marketing campaign.

2:52.0

The report from the daily caller group VP for marketing Daniel Blake and Bud Light marketing VP Alyssa Heinerschade have indeed been fired after initially being placed on a leave of absence a few months back, this according to anonymous source.

3:07.0

Now as it turns out, again, according to the source, this leave of absence that they were placed on was actually an effective firing, but it was framed as a leave of absence, so as to avoid potential lawsuits.

3:19.0

According to this report, distributors have been assured that Heinerschade and all those responsible for the disastrous woke marketing campaign are indeed gone for good, they are not coming back.

3:31.0

Now, that terminological distinction, maybe the reason why Bud Light has issued a denial that Heinerschade has been fired, they're actually denying the report, affirming that she and her colleagues are both on a quote leave of absence as if that's going to help sales.

3:47.0

Needless to say, I think everyone involved here sees what's going on, Bud Light has clearly dumped this woke marketing executive, there's no way on planet earth, she's going to be let back.

4:00.0

And you know, I'd be curious if she was responsible or at least her influence was responsible for Bud Light's recent sponsorship of a pride parade in Toronto, Canada, that's right.

4:12.0

You would think that they would be the last one to be sponsoring an event like that, maybe it fell through the proverbial cracks as it were, but it was a parade that reportedly featured nudity and, of course, children.

4:25.0

And as it turns out, Bud Light.

4:27.0

And so it's no surprise that their sales continued.

4:30.0

The tank sales were down 28.5% for the week ending June 17th compared to the same time period last year, this according to Nielsen IQ, that's even worse than the 26.8% declined Bud Light suffered last week.

4:44.0

Reports are coming in by the boat loads that bars across the nation are either refusing to serve Bud Light or seeing sales dropped dramatically among their customers.

...

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