Ep. 171 - The Investor Experience - Part 2 [Business 300]

FLF, LLC

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4.6 • 949 Ratings

🗓️ 24 March 2025

⏱️ 5 minutes

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Summary

Making promises should be based on how you intend to deliver on them, not just hopeful ambition. We want to gain the investor's confidence. Just like with a Customer, the confidence in gained through your execution.

You're held accountable to promises you made. A plan that doesn't include execution isn't a plan. It's just an aspiration. To be able to keep your promises, it's necessary to know how you're going to execute, not just what you want to achieve.

Promises made. Promises kept.

There you have it. That's the Investor Experience.

Transcript

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0:00.0	Hello and welcome to Business 300.
0:10.0	My name is Philip Kulenshov and this is 300 seconds about business.
0:13.0	We're all a busy people, so I have five minutes or less to get my point across.
0:23.7	Experience is all we have.
0:25.1	This one's five minutes.
0:30.8	It's important to have that boots on the ground experience for your business so that you know how to think like an operator.
0:34.1	Not everything can be dissected with reports, metrics, and charts.
0:38.2	Someone with ownership-level decision-making needs to be immersed in the management of the business to bring the necessary level of care and attention. However, it's equally important
0:43.2	for a business owner to be able to assess the business from a distance, removed from an emotional
0:47.8	attachment to the business. A business owner needs to be able to think like an investor, which
0:52.4	means the business must provide an investor
0:54.9	experience. In the previous episode, I introduced the first part of the investor experience,
0:59.5	that of the return. How is the business doing in providing an adequate return in the form of
1:03.9	return on equity, return on investment, and internal rate of return. This time I had the last
1:09.2	two parts of the investor experience to round it
1:11.3	off with the solid three. The first addressed the investment. The second is about the information.
1:16.7	Because input from the investors is monetary and as is the return, most of the information
1:21.3	revolves around financial statements and numbers, most but not all. Information about the market
1:26.4	condition, the business operation, SWAT analysis, that is the business's strengths, most, but not all. Information about the market condition, the business operation,
1:28.3	SWAT analysis, that is the business's strengths, weaknesses, opportunities, and threats.
1:32.5	This is all information that is pertinent for the investor to have. And whatever sort of
1:36.3	information the business delivers to the investor, it should be artful, accurate, relevant,
	...

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