Ep. 170 - The Investor Experience - Part 1 [Business 300]
FLF, LLC
FLF, LLC
4.7 • 957 Ratings
🗓️ 19 March 2025
⏱️ 5 minutes
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Summary
A business needs to have somebody at the ownership level thinking like an investor and somebody at the ownership level thinking like an operator. That could be 2 or more partners owning a business together. Or, it could be one Owner-Operator, who knows how to think like an investor.
If, as an operator, you're putting in alot of effort and not getting very much of a return at all, consider if the business is worth it? Does it need to pivot into a different industry? Does it need to be shut down and the equity redeployed elsewhere? These are the sorts of questions an investor needs to answer.
Transcript
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| 0:00.0 | Hello and welcome to Business 300. |
| 0:10.0 | My name is Philip Kulenshov and this is 300 Seconds about business. |
| 0:13.0 | We're all a busy people, so I have five minutes or less to get my point across. |
| 0:26.7 | Hopefully these five minutes are providing a good experience because, of course, we're after an experience. A business needs to have somebody at the ownership level thinking like an investor |
| 0:31.5 | and somebody at the ownership level thinking like an operator. That could be two or more |
| 0:36.1 | partners owning a business together, |
| 0:38.0 | or it could be one owner-operator who knows how to think like an investor. To that end, |
| 0:43.7 | this episode introduces a certain investor experience that ownership is to receive from the business, |
| 0:49.0 | whether that's a passive partner or an owner-operator thinking like an investor. The business is to be assessed as an |
| 0:55.0 | investment. Even though there are different nuances to a business, the value the business delivers |
| 0:59.8 | is primarily assessed financially. So good financials is what qualifies the soundness of a business. |
| 1:05.4 | The investor experience starts there. There are three categories to the experience the |
| 1:09.6 | investor should be receiving from the business. I'll cover the first one here, save the next two for later. The first is |
| 1:15.6 | fundamental. Investors put their money into a business because they're looking for a return on |
| 1:20.5 | that investment. Because the work to build and develop the business is sustained monetarily, |
| 1:25.3 | the investment the owner puts into the business is quantified monetarily. It takes money to build a business, to pay people, and the business is sustained monetarily, the investment the owner puts into the business is quantified monetarily. |
| 1:29.1 | It takes money to build a business. |
| 1:30.9 | To pay people, buy supplies, make products, money goes into a business. |
| 1:35.0 | And so the reward is measured as a reference to that money which was put into the business. |
| 1:39.1 | Which metrics to hone in on depend on the specific industry of the business. |
| 1:42.5 | However, when assessing investment opportunities across industries, there are some metrics that specific industry of the business. However, when assessing investment |
| 1:44.5 | opportunities across industries, there are some metrics that will help determine the best |
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