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Welcome to Awesome with Allison. I'm Allison, and my only goal with this podcast is to

help you feel more awesome each time you listen. Whether it's by laughing at me, laughing with me,

or learning something new and helpful. I hope you feel a tad more empowered, lined up, and awesome

than you did before. I'm here in Pleasant Pictures Studios. I feel like this part's getting

more extreme every time. What do you mean? You cut me off before I could get into it. Oh yeah,

it was a little nervous about how far you take it today. Hi, I'm Eric, I'm the husband. How you doing?

I'm in Pleasant Pictures Studios with my sexy, grizzly, manly, honky piece of love in Eric

Robertson. I thought I just said I'd do this myself. You know, the thing is, now I'm just going to

want to take it farther and farther and farther. To the detriment of our listeners. No, they like it.

Everybody is obsessed with Eric. Hosh tag team Eric. Everybody knows it. It's awesome with

Allison and Eric too. You guys, we are so excited to be here. Thank you so much for listening.

Thanks for tuning in. And we have a super fun topic today that you might not even think is fun,

but you're going to find out how much freaking fun it is in about 10 seconds. We are talking about

three good branding principles that can help you in your life. And I wanted to do this episode

today because I am obsessed with branding. And this year I have started teaching build and awesome

brand workshops. And I've also started taking one-on-one clients and helping them assess, define,

and then implement new principles in their brand. And it has just been a party for me. I genuinely

love working with people on their brand and their business because I know that branding can kind

of be abstract and everybody defines it differently. So this is how I'm going to define it.

Marketing is more of like the hard science. That's where you're talking about SEO, Facebook ads,

boosting numbers, growing your Instagram. All of those things can go into branding,

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