Ep. 169 • Why Taking Every Client Possible is Bad for Business w/ @LuGarciaReynoso
The Hair Game
Salon Republic
4.9 • 571 Ratings
🗓️ 30 November 2020
⏱️ 79 minutes
🧾️ Download transcript
Summary
Do you take every client possible? You shouldn't.
Our second part with @lugarciareynoso gets into the specifics of focusing your clientele to level up your business. We also discuss the underground hairdressing being done since Covid and why prices in the industry are wildly different.
Show Notes:
- Getting involved in political activism during the shutdown
- The lack of support from large industry businesses during shutdown
- The underground hair movement continuing after re-opening: re-establishing professionalism
- Why prices in the barbering industry are wildly different
- Focusing on who you want your client to be
- @modownbarberexhibit trade show & meetups
- Her Hair Horror Story
One lucky person who DMs @thehairgamepodcast on Instagram this week will win a Bose Solo 5 Soundbar! Listen to the beginning of this episode to find out what to DM us. The winner will be chosen this Friday, Dec. 4th.
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Transcript
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| 0:00.0 | And so when you don't know who your client is or what kind of client you'd actually like to come through your chair, then you don't know who you're going after. |
| 0:08.4 | And so you have to get very clear about who you want to service in your chair. |
| 0:14.8 | Hi, I'm Maddie Conrad. |
| 0:16.3 | I'm Tabitha Calfi. |
| 0:17.3 | Hi, I'm Mustafa Avesi. |
| 0:18.6 | I'm Andrew Does Hair. |
| 0:19.3 | Hi, my name is Kelly O'Leary and you are listening to The Hair Game Podcast. |
| 0:25.8 | Hey, listener, I'm Eric Taylor. I'm going to start with a bit of a PSA this week. We're seeing cases rise, of course. |
| 0:33.1 | LA County Board of Supervisors is split in their decision to shut down restaurants and to enact |
| 0:39.9 | additional stay-at-home orders right now. They just can't help themselves try to legislate |
| 0:47.4 | this increase in cases away, even though all the data points to sub-40 old people socializing in private residences and spreading COVID-19. |
| 1:01.0 | You cannot legislate that away. Closing businesses will not do it. Okay? The only thing that it comes down to is personal responsibility and |
| 1:13.5 | you cannot legislate personal responsibility. Okay. So what do we do as business owners in |
| 1:21.0 | salons? We wear our masks. Even if you don't like to, you wear your mask, you do the protocols, you stay safe, you don't be foolish, you be responsible because you are a personally responsible person and you're doing everything you can. |
| 1:35.3 | Even if it doesn't make sense to you, even if you think it's stupid, you're doing everything that you can to make sure that you are not contributing to the spread. |
| 1:46.9 | Within our salons, within our industry, I think collectively we've done a fantastic job of proving that we are not the cause of the spread of this thing. |
| 1:56.0 | The L.A. County Public Health Department seems to recognize this. In my conversations with them, |
| 2:01.9 | they seem to recognize this. However, they're politicians. They get, they have pressure. The press, |
| 2:08.1 | especially, the LA Times drives me nuts. The, the reporters come down on our politicians saying, |
| 2:16.6 | why haven't you shut things down yet? |
| 2:19.3 | So I think they understand, let's do our part. Please do your part. Please wear the masks. |
| 2:26.4 | Do the protocols. All right. We're going to do something a little bit different this week for the |
... |
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