Ep. 167: Ryan Holiday Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

Michael Covel

Business, Investing

4.6 • 732 Ratings

🗓️ 7 October 2013

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

My guest today is Ryan Holiday, an American author, public-relations strategist, bookstore owner and host of the podcast The Daily Stoic. He is a former director of marketing for American Apparel.

The topic is his book Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising.

In this episode of Trend Following Radio we discuss:

The definition of "growth hacking"
The different forms of growth hacking
Why many other marketing books pertain to big business rather than startups
The startup mentality
How Holiday turned to Bittorrent to launch Tim Ferriss' "The 4-Hour Chef"
Platforms in the growth hacking mindset
Letting others be lucky
Growth hacking in the context of startups
The idea of a product market fit, changing your product, and assessing its strengths and weaknesses
The marketing implications of knowing that "the product is never done"
Standing by your convictions but being open minded to change
The anachronism of press releases
Facebook, Twitter, and Instagram
The concept of other people's money, the lack of flexibility that goes along with that, and the importance of being able to change

Jump in!

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I'm MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I'm proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show.

To start? I'd like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/

You can watch a free video here: https://www.trendfollowing.com/video/

Can't get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast

My social media platforms:
Twitter: @covel
Facebook: @trendfollowing
LinkedIn: @covel
Instagram: @mikecovel

Hope you enjoy my never-ending podcast conversation!

Transcript

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0:00.0	This is Trend Following Radio, where great thinking comes alive.
0:10.9	Nobel Prize winners, legendary traders, bestselling authors, and the pros that know what drive us irrational human beings.
0:21.1	I am your host, Michael Covel.
0:24.0	Not filtered, raw, honest.
0:27.3	That's my passion.
0:32.9	Today on the podcast, I have Ryan Holiday,
0:36.0	and Ryan has a new book out called Growth Hacker,
0:39.8	which I highly recommend that you read.
0:43.8	Because look, there's not many choices these days.
0:48.3	You can either be an entrepreneur or not be an entrepreneur.
0:52.2	And if you're not an entrepreneur,
0:56.4	boy, that's not a happy existence.
1:00.7	So for all those tools that you need in your toolkit,
1:05.2	Ryan's new book, Growth Hacker, is definitely one of them.
1:09.0	This is the book that when I read it,
1:14.1	I see every experience that I've had since 1996 codified.
1:18.1	And frankly, in a much better way than I learned in trial and error.
1:20.8	Good stuff.
1:22.1	I hope you enjoy the conversation. Austin's home base these days, yeah?
1:30.5	Yeah, yeah.
1:31.3	I've been traveling so much.
1:32.9	I sort of wanted a home base somewhere that was easy to get in and out of, but that I wouldn't
	...

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