Ep 167: Creating More Buy-In To Change Financial Behaviors With A Life Planning Approach With Scott Frank
Financial Advisor Success
Michael Kitces
4.8 • 696 Ratings
🗓️ 10 March 2020
⏱️ 110 minutes
🧾️ Download transcript
Summary
Scott Frank is the founder of Stones Steps Financial an RIA that has rapidly grown to 67 clients with over 400,000$ of annualized revenue in just five years. Scott has evolved his advisory firm from a highly technical base to a financial planning approach with clients based on the George Kinder life planning process. Today Scott joins the show to share how he incorporates life planing questions into the first three meetings of his financial planning process as a way to understand his clients better.
Listen in as Scott shares how he convinces his clients to implement the strategies he recommends by creating a buy-in into the financial planning process. You will learn where traditional financial planning software intersects with the life planning approach and how he has built his business around this life planning approach. If you are intrigued by the George Kinder life planning approach or you want to simplify your pricing, this is the episode for you.
For show notes and more visit: https://www.kitces.com/167
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Welcome to the Financial Advisor Success Podcast, where you go behind the scenes with financial planner, |
| 0:08.4 | speaker and consultant Michael Kitsis to hear stories of how leading financial advisors |
| 0:13.6 | navigated the inevitable challenges that arise on the path to success and get insight from |
| 0:18.9 | leading industry consultants about how to break through to the |
| 0:22.0 | next level in your advisory business. And now here's your host, Michael Kitsas. Welcome, everyone. |
| 0:29.1 | Welcome to the 167th episode of the Financial Advisor Success podcast. My guest on today's |
| 0:34.9 | podcast is Scott Frank. Scott is the founder of Stone Steps Financial, |
| 0:38.7 | an independent RAA based in Southern California that has quickly grown to his most 67 clients |
| 0:43.5 | and more than $400,000 of annualized revenue in just five years. What's unique about Scott, |
| 0:48.9 | though, is the way he's evolved his advisory firm, from a highly technical base as both a |
| 0:53.6 | CFA charter holder and a CFP |
| 0:55.1 | certificate, to a financial planning approach with clients built around George Kinder's |
| 0:59.0 | five-step evoke life planning process, which Scott then helps clients implement using all |
| 1:04.9 | his technical knowledge. In this episode, we talk in depth about how Scott incorporates |
| 1:09.7 | life planning questions into the |
| 1:11.2 | first three meetings of his financial planning process. The reasons why he finds some of George |
| 1:15.7 | Kinder's life planning questions to be so powerful as a way to really understand clients' goals |
| 1:20.1 | and objectives to plan towards. The way he creates buy-in from clients into the financial |
| 1:24.8 | planning process to get them to actually implement the recommended |
| 1:27.7 | strategies at the end, and where traditional financial planning software intersects with the |
| 1:32.4 | life planning approach. We also talk about how Scott has built a business around his life planning |
| 1:37.7 | approach. The reason he chooses to bill on a client's holistic assets under advisement and not just |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Michael Kitces, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Michael Kitces and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.