Welcome to the Financial Advisor Success Podcast, where you go behind the scenes with

financial planner, speaker, and consultant Michael Kitsis to hear stories of how leading financial

advisors navigated the inevitable challenges that arise on the path to success and get insight

from leading industry consultants about how to break through to the

next level in your advisory business. And now here's your host, Michael Kitsis. Welcome, everyone.

Welcome to the 162nd episode of the Financial Advisor Success podcast. My guest on today's podcast

is Tim Bickmore. Tim is the co-founder and the director of

financial planning for LBW wealth management, an independent RAA based in Madison, Wisconsin,

that oversees more than 50 million of assets in our management for 230 client households.

What's unique about Tim, though, is that despite having rapid success and groping their

advisory firm in over $50 million in just the past five years, though, is that despite having rapid success in groping their advisory firm in over

$50 million in just the past five years, they're concerned that what's gotten them here

won't get them there to the growth that comes next, particularly as the firm is focusing more and

more on offering comprehensive financial planning advice and is trying to manage the additional

time and productivity limitations that come with a deeper

financial planning process, leading Tim to not only share his story of business success and getting to this

point, but also to ask some advice about what they should be doing to grow profitably from here.

In this episode, we talk in depth about the evolution of Tim's advisory firm. From their initial

five years of building around the AUM model, their decision to shift to a blended model with a

monthly subscription fee for financial planning advice alongside a reduced AUM fee for investment

management. The way their new business model is helping them both to ensure profitability for new

clients, regardless of their

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