Ep. 161 • How Ryan Weeden Made Six Figures in a Salon Studio
The Hair Game
Salon Republic
4.9 • 571 Ratings
🗓️ 5 October 2020
⏱️ 71 minutes
🧾️ Download transcript
Summary
Today's clients know specifically what they are looking for, and with social media have an easy time searching for hairdressers who specialize. More and more, they will choose an 'expert' in that area of hair.
In Part 2 with @ryan.weeden we discuss why it is important to show a future client you have the knowledge and skills they are looking for.
Show Notes:
• Following business leaders outside of the hair industry & taking what he learned back to hair
• Creating the opportunity to educate through his own platform: Masters of Balayage
• Discussion of his book: 'How to make Six Figures in a Salon Suite' - main takeaways
• Building through Yelp and Google online reviews
• Marketing as a specialist and 'expert'
• The consultation
• The follow-up post appointment
• Asking for help & growing your business
Have you left a review for The Hair Game Podcast yet? This week's Pod Loot winner is getting a EyeVac PRO Touchless Stationary Vacuum + One-month membership to balayageonline.com, Ryan's online edu! To enter, just leave a review on the Apple podcasts app or stitcher.com. Don't forget to leave your Instagram handle so we can find you!
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Transcript
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| 0:00.0 | Well, there's that rule if a consultation takes more than 15 minutes. |
| 0:04.0 | Don't take them. |
| 0:23.9 | So that's a great rule of thumb, maybe even more than 10 minutes. A lot of my pre-consultations will only take about eight minutes. Hey, guys, my name's Charlie Gray. I'm Alison Al-Hamud. Hi, I'm Erica Keel. This is Herrick Godzito. I'm Kimberly Taye Hare, and you're listening to the Hair Game Podcast. Hey, listener, I'm Eric Taylor. |
| 0:28.6 | So Nails. I'm Kimberly Teher and you're listening to the Hair Game Podcast. Hey listener, I'm Eric Taylor. So nail salons were finally allowed to open by LA County on Friday. On October 7th, indoor malls will be allowed to open. So things are opening up slowly, |
| 0:36.6 | but surely, despite the frustration of |
| 0:39.2 | LA County waiting weeks after the state releases certain businesses. And of course, notwithstanding |
| 0:46.7 | the fact that many of these businesses have nothing to do with COVID infections, right? |
| 0:51.7 | The government loves to impose these restrictions, but yet the business is being open |
| 0:59.1 | have no relation to COVID infections, but this has become their favorite thing to do, |
| 1:06.0 | despite the fact that people are hurting, hurting badly. |
| 1:12.7 | Small businesses are hurting badly. |
| 1:18.5 | Okay, so let's talk about the estheticians, the brow artists, the waxers, massage therapist and everybody. That is, you guys are dependent on tier two, on the county moving |
| 1:26.7 | into tier two. So some counties have moved into |
| 1:29.4 | tier two San Francisco County San Diego County Orange County Santa Barbara County |
| 1:34.0 | counties like LA County and and Ventura County are still in tier one there are |
| 1:40.9 | two elements to moving into tier two element number one is what percentage of people getting tested are testing positive? |
| 1:50.0 | The state has determined that 8% is the number, so under 8% and that's good. |
| 1:58.0 | LA County, for example, has been around 3%. |
| 2:00.9 | So we're way under that threshold. |
| 2:03.3 | The second metric to get to Tier 2 is the number of people per 100,000 that are getting infected. |
| 2:14.9 | And the state has reached into its orifice and pulled out the number |
| 2:20.3 | seven per 100,000 as being the line that they're drawing. |
... |
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