We're back with another completely legit Q&A episode from 100% real listeners. Once again, thank you, Tommy, Tanya, and Tyrone. Omar was the highlight of this one, as the second question was specifically about using "questionable" marketing tactics, but in the name of good, to distribute evidence-based information, and whether doing so was ultimately helping people, or discouraging critical thinking. Sandwiching Omar's fantastic answer, Eric addressed two science-based questions in this episode, the first being about when is it best to be process-focused versus outcome-focused, and the second is about how periodization operates with respect to other types of athletes and how much S&C should mimic the movements of the sport. Tune in for some great discussions on these topics in this episode!