Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our everyday. I'm Jay Schwettleson. Let's do this, not that.

We are back for what's up this week from Do This, Not That.

This is our short episode where we break down.

What is going on this week in business and life and marketing?

We still have our Ask Us Anything Later in the Week,

and then our big tips episode at the end of the week.

So what is going on? Well, I saw the survey results of something mp digital came out with and it blew my mind they asked 15,000 people would you rather have one million followers or one million dollars when i saw this i'm

like well who wouldn't pick a million dollars?

But you know what? Apparently, a lot of people want followers. And it's really a lot of the younger

people. So 79% of people ages 18 to 25 said they won a million followers. 79%. And then even ages 26 to 40, 53% of people said they want a million followers over a million

dollars. That is wild. It flips the script though and you get over 40. So people 41 and above

75% of them want the million bucks. I fall in that bucket.

I mean, all day long.

I don't care.

You can take away every follower I have.

Who cares?

And when they ask the younger people why they want the followers over the money,

they said fame, respect, and status.

...