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Working Hard with Grace Beverley

Ep.16 How Finding Your Niche Will Help You Defeat The Odds, with Sharmadean Reid MBE

Working Hard with Grace Beverley

sophie@grace-beverley.com

Self-improvement, Marketing, Women In Business, Education, Careers, Stories, Advice, Ceo, Feminsim, Money, Business, Ceos, Health & Fitness, Self Improvement, Success, Women Leaders

4.2901 Ratings

🗓️ 24 October 2022

⏱️ 64 minutes

🧾️ Download transcript

Summary

Sharmadean Reid MBE is a leading entrepreneur and beauty visionary on a mission to digitally connect like-minded females. She is the founder of The Stack World, an exclusive platform for female founders, leaders and entrepreneurs to connect and share experiences.


Sharmadean is a serial entrepreneur with three impressive startups. Before launching The Stack, Shamadean first took the beauty industry by storm with her business WAH Nails, which featured in collaborations with global brands including Nike and Marc Jacobs. A beauty enthusiast at heart, Sharmadean also developed 'Beautystack' - a booking platform for beauty professionals to gain clients and show off their unique style.


Expanding her life-long mission for female-driven empowerment Sharmadean then launched the Stack to connect like-minded women. With gender equality and female entrepreneurship at its core, Sharmadean started The Stack to provide exclusive business opportunities, education and networking for business-minded women at the cost of just a small monthly fee. Sharmadean stands up for all females and has also expressed her concern over the lack of diversity in investment funding, among just 1 of 10 female founders to receive venture capital funding in the UK in the past decade.


Topics:

- Founding the trendiest nail bar in London WAH Nails

- The story of BeautyStack and the jump to tech.

- The Stack World: the exclusively female portal for business

- How the odds are stacked against female founders in business


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Transcript

Click on a timestamp to play from that location

0:00.0

I remember like getting out of the salon, jumping into my boyfriend's car and being like, I'm going to open a nail salon.

0:05.2

I loved the mix of streetwear with high-end designer clothes. So then I'm narrowing, narrowing, narrowing down.

0:14.0

If you wanted to do sportswear and youth culture, you came to me. I got sports clients like that.

0:19.1

My best friend said, look, I'm going to travel around India for a year.

0:22.6

I'm going to give you my inheritance to start this business and when I get back I want a job.

0:26.6

In the first part of Beauty Stack, engineers don't want to work for black women.

0:31.6

They don't want to work for women.

0:32.6

They don't want to work for women. I've partnered with Dell Technologies and Microsoft as part of their 2022 Small Business Podference.

0:49.3

Now, Podference is a UK podcast-based conference, a place to share advice and inspiration to support all

0:55.7

small businesses, which I absolutely love. Dell is a trusted advisor for small businesses.

1:00.6

They offer dedicated technology and solutions so you can find the right technology and

1:04.0

advice to help your business grow and succeed. When I heard about everything they offered,

1:07.7

I was blown away. I'm so impressed and if you have a small

1:11.1

or medium business, this can absolutely help you. So today I talked to Sharma Dean Reid and

1:15.5

her career has been one that I have watched for years now and I think it is one of those ones

1:20.7

that it's so recognisable as her. It makes so much sense when you meet her and hear her and I think

1:25.6

that she has done what she wants to do

1:28.5

and what she needs to do. And she has done it so well. And I think there is so much that we can

1:32.6

learn from her in terms of kind of going down the path that she wants to go down and making

1:37.5

just something incredible out of it. I feel like there's so much that whether you're in

1:41.6

entrepreneurship, whether you are doing whatever

1:44.9

job that you can learn from her attitude to her career, how if you looked at it, it's not

...

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