Ep. 157 • Clientele by Design: Building Your Dream Book w/ @victorval
The Hair Game
Salon Republic
4.9 • 571 Ratings
🗓️ 7 September 2020
⏱️ 62 minutes
🧾️ Download transcript
Summary
Who is your dream client? This episode is part one of a 2-part series with stylist and salon owner Victor ValVerde.
This week we discuss the idea of clientele by design and how to build your books with high-paying, repeat clients.
SHOW NOTES:
• How he got into hair; gaining experience at all levels through Supercuts
• The 4 professions you should target when trying to build your clientele
• Referrals: How to use referrals to build your dream books
• Ways to market yourself digitally
• His move away from hairdressing and salon ownership into real estate, and what brought him back
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Transcript
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| 0:00.0 | Every single day, I walk in with a skip in my step and a jump in my strut because everybody |
| 0:07.2 | that I'm going to see that day, I'm excited about seeing that person. |
| 0:10.7 | And that's a clientele by design. |
| 0:13.3 | Hi, this is Naima LaFond. |
| 0:15.1 | It's Alfredo Lewis. |
| 0:15.9 | This is Amanda Libergert. |
| 0:17.1 | This is Victor Valverdi. |
| 0:18.4 | It's Robert Kromyens here. |
| 0:19.4 | Thank you for listening to the Hair Game podcast. |
| 0:21.6 | Hey, listener, I'm Eric Taylor. |
| 0:25.6 | A lot has changed since last week's episode. |
| 0:28.6 | California Governor Gavin Newsom finally released his closure order for salons and what could only be described as a carve out from his new, more complicated, |
| 0:40.3 | color tier system for reopening businesses. This was finally a recognition that salons can |
| 0:46.7 | operate safely and shouldn't be considered in the same level of risk as other businesses |
| 0:52.1 | like bars. Then, as I think most of you saw, his aunt, |
| 0:58.2 | Congresswoman from San Francisco and Speaker of the House of Representatives, Nancy Pelosi, |
| 1:03.4 | by any measure, one of the most powerful women in the world, got a hair service done illegally |
| 1:08.7 | in a salon in San Francisco. For those of you who don't know, |
| 1:14.1 | San Francisco has never opened salons for inside services after the closing, after the first |
| 1:22.2 | COVID-related closing all the way back in March. The devastation to our industry there |
| 1:29.1 | cannot be overstated. I get quite a few DMs from hairdressers in San Francisco, and it has been |
| 1:39.1 | utterly, utterly catastrophic for them. Yet even Nancy Pelosi, 80 years old believes that it is safe to go |
... |
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