Hello and welcome to Business 300.

My name is Philip Kulenshov and this is 300 seconds about business.

We're all a busy people, so I have five minutes or less to get my point across.

Five minute episodes make it harder to lose focus, and that's helpful, because losing focus is too easy.

In anything we do, we're tempted to get distracted and derailed off the tracks we're on.

I keep talking about serving customers as being the main idea, the entire point in business. As business people, we're here to deliver value to a customer.

And still, I don't think I talk about it enough.

Everything in our business revolves and should revolve around trying to get better at serving customers.

I keep beating this drum, and we'll keep beating this drum for two reasons. First, everything else in our business depends on us serving the customer well.

It's the whole point of what all of us business people are doing.

We're here to deliver value to a customer.

All of the other outcomes and objectives prior to and as a result of value delivery is connected to you serving your customer well.

It's crucial to keep that on the forefront if you want to develop your business towards

excellence and success.

If you don't focus on serving the customer, you won't achieve the vision you're trying

to build in your business.

Business moralism speaks of people before profit.

That I have heard too much. But there's no place for people

before profit in business. That dichotomy is not accurate nor good. What people are they referring to

when they say that? A business exists to serve a person, a customer. People are not a tangential

pursuit. They are the entire point.

And how do you know if your business is serving people well?

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