Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

We are here for what's up this week from Do This, Not That.

This is our super short episode where we break down what's going on this week in business

and life and marketing.

And then we still have our ask us anything later in the week and then our big tips

episode at the end of the week.

So obviously this has been a week unlike any other the last few days.

And the last thing this show will ever be will be political.

But the assassination attempt on former President Trump was, was beyond horrible.

And regardless of whatever party you support, I hope that everybody

is happy that the former president is doing well. And my heart breaks for the family of Corey

Compentory, who lost his life. It's just beyond words. But this show is not about politics at all. But as it relates to politics,

if we don't think about the impact of what is going on on the planet within our marketing,

we're really not doing our jobs. And you just can't have your head in the sand and be like,

I'll ignore it. Everything will be fine because this has

an impact. So we did what we're calling an instant impact analysis following the assassination

attempt that took place on Saturday. And here's the data that we got out of it. So we looked at

40 business newsletters where we had

...