Welcome to the Financial Advisor Success Podcast, where you go behind the scenes with

financial planner, speaker, and consultant Michael Kitsis to hear stories of how leading financial

advisors navigated the inevitable challenges that arise on the path to success and get insight

from leading industry consultants about how to break through to the

next level in your advisory business. And now here's your host, Michael Kitsis. Welcome, everyone.

Welcome to the 151st episode of the Financial Advisor Success Podcast. My guest on today's podcast is

Luna Jaffe. Luna is the founder of Lunaria Financial,

an advisory firm in Portland, Oregon that oversees nearly 55 million of assets under management

for 100 client households. What's unique about Luna, though, is that in an effort to solve

the challenge of building an advisory practice that ends out with minimums too high to work with

everyone. She launched the Sacred Money Studios and Prosperity Pie Shop, an actual pie shop across

the street from her advisory firm office that offers low-cost financial education programs on

budgeting and what Luna calls her wild money process. In this episode, we talk in depth about what Luna has learned in trying

to expand the reach of financial education through a retail store, why she ultimately decided

to charge a standalone fee for each money class instead of an ongoing membership fee. The budgeting

philosophy and wild money process, she teaches that she's found resonates with those seeking help with

their finances. And the real world challenges that come with opening up a retail store that has to

manage retail employees. We also talk about Luna's own advisory firm, her unique year-long financial

planning process that can run up to 18 meetings by incrementally helping clients implement changes

step by step along the way. The exercises she uses from mind mapping to vision card she created

to having clients write a love letter to their money. How Luna integrates the eMoney

advisor portal into her somewhat non-traditional process. Why the firm uses the you need a budget YNAB tool

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