Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

We are back for Ask Us Anything from Do This, Not That.

This is our short episode where all week long we get in work questions and we get in ridiculous

questions and we try to tackle one of each.

And if you want to submit a question, it's really easy.

You just go to jschwedelson.com, and there's a button that says podcast.

And you click on that, and there's another button that says, ask us anything.

And please submit whatever you got because we get some wild stuff.

All right, let's go do the work question before the ridiculous one.

We got a question from Dave from Austin, Minnesota.

Now, what I know about Austin, Minnesota, which every good marketer should know, is that that is

where spam was born. Yes, come on, you know that. Hormel Foods is based in Austin, Minnesota, and they made spam. Have you ever tried

spam? I, of course have tried spam. It's not that bad. It gets a bad rap. It really does. I mean,

listen, I'm not going out there and eating a spam burger. But if you've never tried spam, I think you need to.

I think as a marketer, every marketer must try spam at some point. I mean, it looks gross for sure.

All right, Dave, what is your question?

Does sponsoring an email newsletter work?

We have an offer that is struggling and we want to try those out.

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