Welcome to the Financial Advisor Success Podcast, where you go behind the scenes with

financial planner, speaker, and consultant Michael Kitsis to hear stories of how leading financial

advisors navigated the inevitable challenges that arise on the path to success and get

insight from leading industry consultants about how to break through to the

next level in your advisory business. And now here's your host, Michael Kitsas. Welcome, everyone.

Welcome to the 148th episode of the Financial Advisor Success podcast. My guest today's podcast is

Laura LaTurette. Laura is the founder of Family Wealth Management Group, a hybrid advisory firm in

Dahlanega, Georgia that oversees 45 million of assets under management for 86 client

households.

What's unique about Laura, though, is the way she's built her advisory firm to work primarily

with the LGBTQ community in her rural Georgia town while navigating her own

challenges of figuring out when and how to come out of the closet to her own broker-dealer.

In this episode, we talk in depth about Laura's financial planning process. The series of four

financial planning meetings she goes through with every client that includes a unique draft plan

meeting where she presents

a tentative series of recommendations to clients, not for their implementation, but simply for their

feedback. How Laura sets her minimum of financial planning fee that's separate from what she's

subsequently paid to help clients implement, and how in recent years she's begun to refine everything

from her website to her data gathering form to better

speak to her core LGBTQ niche clientele. We also talk about Laura's own journey through the financial

services industry and building her firm. The way she started out trying to build a multi-advisor

agency with centralized support, but ultimately found it just wasn't profitable to do so.

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