Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

We are back for what's up this week from Do This, Not That?

This is our super short episode where I break down what's going on this week in business

and life and marketing and whatever.

We still have our ask us anything a little later in the week and then our long tips

episode at the end of the week.

So let's get into it.

What's going on this week?

Well, X last week, so X is the old Twitter.

They made a big move and they now changed the way likes work.

So if you go and you like something, you like a post on X, no longer can anybody else see

that you were the person that liked it.

You can see how many people liked a post.

Like if a post got 300 likes, you could see that, but you can't see who liked it.

What's really interesting, and this is data out from MP Digital in the last week since that

change was made, likes on X are up 10%.

Now, that may not sound like a lot, but 10% is a huge amount when you have

hundreds of millions of tweets and posts going on all the time. So the question is, why are likes

...