Welcome to Do This, Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

We are here for do this, not that.

If there's one topic I will never talk about on this podcast, it is politics, because

who cares what I think about any of that?

But what we do need to talk about is the huge impact that the

upcoming presidential and other local elections are going to have as we approach November.

Because it has a huge impact on marketing. And I want to get into some specifics of what is

going to happen, what you should be thinking about. And I think in general, marketers are sleeping a little bit

on whether you're a business marketer or a consumer marketer, marketers sleeping on the impact

that this election cycle is going to have. We know from past presidential election cycles

what the negative impact is on all marketing, whether you're selling a direct-to-consumer

sock brand or

your B-to-B SaaS software company, it doesn't matter. The reason that these big presidential election

cycles hurt marketing is that there is so much noise leading up to the election. We're all getting

inundated with email and TV ads and radio and SMS and everything that what we do as humanity

is we just kind of tune it all out a little bit and when there is a contentious election a

close election then the spending goes up that much more and we zone it out that much more so what do

we exactly need to know related to all this?

...