Hey all, I'm just back from a productive trip in London, UK, and I was at the Health Optimization Summit, and there the organizers connected me with none other than Ben Greenfield.

So a pretty huge star in health, triathlons, ultra performance, yada, yada, yada.

So I got a quick interview with him just a short one seven or eight

minutes a really nice guy chatted to him briefly outside of this as well and i think you'll really

enjoy it great rapport and even the other journals who are there waiting to get a quick moment with

him actually clapped at the end of this one

which is kind of funny so enjoy and here we go I'm here at the health optimization summit

fantastic event and I have met a very big fish indeed Ben Greenfield I'm a huge fan I don't know

if that's a compliment or an insult to call me a, but I'll take it. Excellent.

No, it was meant in good faith.

So I was just going to really quickly, I know you're tight in time, go through a few items.

Superfoods, what's your top kind of cut on superfoods?

The really important ones, Parado principle, top tier.

Well, I take on superfoods is that they're a good way for people who want to make some

fringe ingredient from the Amazon of the far reaches of Africa or Asia sound sexy and ultimately

a good way to empty your pocketbook. The thing is, superfoods would like, let's say, you know,

blueberry or goji or you know the unicorn tear

vegetable from the far reaches of southeast Asia or whatever else you know these are interesting

human beings for i think as part of our our nature we kind of have grass is always greener

syndrome right if this came from

far away, you know, kings would send people, you know, to the Orient, off to, you know, find

cinnamon or send Christopher Columbus, you know, off to the Americas to find the newest, greatest

...