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How to Decorate

Ep. 137: design firm Toledo Geller

How to Decorate

Ballard Designs

Arts, Business, Design

4.2785 Ratings

🗓️ 14 April 2020

⏱️ 57 minutes

🧾️ Download transcript

Summary

Virginia and Jessica, who own the boutique design firm Toledo Geller, join the show this week. This design duo who were just named House Beautiful’s “New Wave Designers” talk about the interesting way they met, how their styles compliment one another, and a home should be designed to fit your lifestyle. What You’ll Hear On This Episode The intention behind the way they design spaces Yes, it is possible to meet your next business partner on Craigslist. Virginia and Jessica are perfect examples. How their different styles compliment each other Each of their signature design go-to’s when working on a project Why both women believe we can work around anything, and examples of how they found solutions in challenging times. Projects where they worked holistically and made sure the decor was perfectly trimmed and tailored to the space. Ways that we can work with the architecture and blueprint of the home to decorate it in a way that really brings out how it was meant to be presented. Why we shouldn’t be scared of everyday wear and tear because they are memories and part of experiencing life. More about Jessica’s New Jersey Home and the inspiration behind all the beautiful patterns and textures. How we make a room feel happy and joyous using colors and a play on patterns. Why Virginia and Jessica ask their clients what they wear when they entertain, and what the answer tells them about their clients. Mentioned In This Episode: Toledo Geller House Beautiful Casa Bohemia

Transcript

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0:00.0

designers, stylists, and other talents in the design world, sharing the trials and triumphs of our own homes, and also answering your decorating questions.

0:07.5

I'm Caroline, I'm in the Ballard Design's blog, How to Decorate.

0:10.4

And I'm Taryn. I'm on the product design team at Ballard.

0:13.2

And I'm Karen and I head up branding at Ballard.

0:15.2

And we're your hosts.

0:16.3

Hi. All right. So our guest today are Virginia Toledo and Jessica Geller. They have, they own the

0:37.2

boutique design firm in Englewin, New Jersey, called Toledo Geller.

0:41.0

Their work has been featured in Lonnie Magazine, El Decor, New York Cottages and Gardens, New York Spaces,

0:46.8

architectural digest, Rue Magazine, and y'all were recently named House Beautiful's Next Wave Designers.

0:54.6

That's right.

0:55.3

Thank you so much for joining us today.

0:57.3

We're excited to talk with you.

0:59.1

Thank you for having you.

1:02.0

We are still doing this virtually, everyone listening.

1:06.2

So you hear us talk over each other.

1:09.3

We'll try our best.

1:11.1

Yes. Yeah. I have to us talk over each other. We'll try the best. Yes.

1:11.8

Yeah.

1:12.7

I have to say that, well, I think I found y'all's work on Instagram.

1:19.5

And I just immediately fell in love with your portfolio.

1:22.4

I love the way that you design spaces.

1:25.1

They're so layered.

...

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