Welcome to the Financial Advisor Success Podcast, where you go behind the scenes with financial planner,

speaker and consultant Michael Kitsis to hear stories of how leading financial advisors

navigated the inevitable challenges that arise on the path to success and get insight

from leading industry consultants about how to break through to the next

level in your advisory business. And now here's your host, Michael Kitsis. Welcome, everyone.

Welcome to the 136 episode of the Financial Advisor Success podcast. My guest on today's podcast is

Nina O'Neill. Nina is a partner with Archer Investment Management, a hybrid advisory firm based in

Raleigh, North Carolina that oversees nearly 90 million of assets under management

for 165 clients.

What's unique about Nina, though, is the authentic way that she juggles the realities of

being an advisor, a firm owner, and a parent.

Going so far as to pioneer the

advisor video series, the juggle is real about the challenges of work-life balance as a financial

advisor raising a family. In this episode, we talk in depth about Nina's own advisory firm, the unique way

they use risk-alized for risk-tolerance assessments, not just with existing clients,

but as part of the prospecting process. How she also integrates the e-money-advisor portal as a way

to paint the picture with prospects of how their firm works with clients on an ongoing basis,

and the unique client service commitment postcard that all clients receive after being on board

for three months. We also talk about how

Nina's advisory firm is structured, the way the firm decides it handles its mixture of fee-based

advisory and commission-based brokerage business. How the firm structured its AUM fee to be an all-in

a UM fee that captures the underlying costs of both trading and any separate account managers.

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