This episode is brought to you by Krakhan.

Krypto is like finance, but different.

It doesn't care when you invest, trade or save, do it on weekends,

or at 5 a.m.

Or on Christmas Day, at 5 a.m. or on Christmas day at 5 a.m.

crypto is finance for everyone everywhere all the time.

Visit crackin.com slash see what crypto can be to learn more

don't invest unless you're prepared to lose all the money you invest this is a high risk investment

and you should not expect to be protected if something goes wrong

I'm Hemant metter and I'm Jessica Blumpty and you're listening to the podcast for

Friendly atheist.com you can now listen to all of our episodes and see show notes

at friendly atheist podcast.com.

Dr Stephen Tomlens is a researcher and graduate of the University of Ottawa

who has just co-edited a new academic book called The Atheist

Best Campaign, Global Manifestations and Responses.

It looks at the various advertising campaigns, billboards, bus ads, and the like, all over

the world. Stephen, thank you like, all over the world.

Stephen, thank you so much for joining us today.

Well, you're welcome.

Thanks for having me.

So let's talk about where this idea started.

Were you involved in it from the start

...