Welcome to the Dear Lovejoy podcast, sponsored by a cooker, spelt quicker, pronounced cooker, 100 degree boiling hot water from your kitchen tap, sparkling water to these days, which is fantastic.

We've got another special for you.

Today's guest is Sedg Beswick.

She is managing director of Scene Connect, which is a company which puts brands together with influencers.

She knows all about the world of Facebook, Instagram and Twitter.

Thank God, because I know absolutely nothing.

She was also at ASOS when they set that up,

and she was the one who ran all the online stuff there,

which was huge, if you remember, back in the day

when they started to run their campaigns.

So this is a little journey through us understanding

how much Kim Kardashian gets paid for one Instagram post.

I don't believe it's only a Fiverr.

All right, let's meet her.

This is Sedg Bestway.

This is just a guide to modern life.

Modern life is hard to get just right it can frustrate you and annoy it and if it does

write into dear love joy

said welcome to my kitchen thank you very much for coming in today um like all my guests, I bought you a present. I thought, what do I get you? Because you're obviously, you know, your social media and everything else. So I've got to go different. And I've got you something which is bang on trend. I've got you cannabis tea. That is impressive. That is on trend. And Sedge, when we finished... Get a few likes for that?

Yeah, I thought you could Instagram it.

By the end of this interview, I think we've got to set up a business.

I keep saying to Mark, I've got to become like a celebrity drug dealer because that staff, I can't believe how much that cost.

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