Hello and welcome to Business 300. My name is Philip Kulenshov and this is 300 seconds about business.

We're all a busy people, so I have five minutes or less to get my point across.

You can either listen to this five-minute episode and receive what it gives you, or you can not listen to it and not receive what it gives you.

Some trades are easy to make.

The right choice in the above scenario is not difficult to see.

If only all of our business choices were like that, but they're not.

There are two things business owners pursue that, in a sense, are mutually exclusive.

Both of them are good pursuits and perhaps necessary even if you're trying to maximize the good your business is doing.

Both of them are near the core of the reason why a business owner comes into work, investing his time and strength in building his business.

And reality is that he could only have one, sort of.

The two pursuits are growth and cash.

The typical business owner is after growing his business.

He wants to sell more, increase his customer count, product volume, market share.

Growth is a normal focus of the business owner's day job. Whether he's a sort of owner that's working in the business or the sort

that's working on it, the business owner is building doors for opportunities to knock on.

He is after growth. Maybe there are some business owners who don't want to grow their business.

That's usually due to the fact that they've tried and know how hard it is. But yes, there are some who aren't really pursuing growth. But every business

owner, whether or not he's after growth, is pursuing cash from his business operation. He wants to

increase his cash volume and velocity. He wants his business to produce more cash and produce it more

quickly. This is also a normal focus of the business owner's day job. There are a variety of strategies to try to maximize cash flow, and the business owner will try as many as he is able. However good and reasonable these pursuits are, they are in fact mutually exclusive. A business owner cannot increase cash flow from its operation and grow at the same time.

Too many business owners don't realize this or forget it and get themselves into a lot of trouble.

A business, by its nature, cannot grow without cash. If you want to run faster and further,

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