Hello and this is 300 seconds about business.

We're all a busy people.

Hello and welcome to Business 300.

My name is Philip Kulenshov and this is 300 seconds about business.

We're all a busy people, so I'm five minutes or less to get my point across.

The five minute limit on Business 300 is meant to be taken for granted.

I think every business owner would at least claim that they want their business to be serving

their customers well, whether or not they're building it that way.

You should want your customers life to be a little bit better after buying something from you.

So what would happen if this objective was accomplished?

What would it look like if your business was consistently

making your customers lives better? Is it reasonable to expect there to be an ecstatic joy,

laughter and song as your customers sing your praises.

Is it reasonable to expect daily over-the-top customer reviews,

praising your products and thanking you for all your goodness?

I mean, you're putting in all this effort.

You should expect customers to take notice and make an effort saying something, right?

Well, although some of that would be nice and encouraging, that isn't actually what it would look like if your business was consistently serving your customers really well.

If the objective of a great customer experience was consistently realized, the reality would look very different.

If goodness galore was constantly being delivered to your customers by your business,

it would look like what most of our life looks like.

Goodness, taken for granted.

...