Hello and this is 300 seconds about business.

We're all a busy people.

Hello and welcome to Business 300.

My name is Philip Kulenshov and this is 300 seconds about business.

We're all a busy people, so I'm five minutes or less to get my point across.

Here's five minutes of non-consulting.

All business consultants will tell you that you need to uncover the mission of your business.

You need to know the why. You need to know what your business exists for.

But what for? Why do you need to know the why? Why uncover the mission?

I agree that knowing the mission of your business is important.

That looks differently for different businesses.

For some, it's more laid out and comprehensive.

For others, it may be much simpler and higher level.

But either way, uncovering your mission is important, and I have two reasons for you why.

First, clarity of focus is crucial in an opportunity-filled world.

This world is one of opportunity. There is much work to be

done everywhere and the more you uncover the more visible the opportunities

become and all of it is good but like an excitable dog that can't catch one squirrel because it keeps chasing the next one,

if we pursue all opportunities at once, we won't get any of them done.

In order to turn an opportunity into reality, one requires a level of honed clarity and

focus as to what he is to pursue. A yes to one thing is a no to something else. So what should we say yes to? If delivering value to a customer is the essence of business, then which value are you to deliver to what sort of customer?

Sure, maybe over time you can pursue and build multiple endeavors, or you have the resources to be building more than one thing at a time now.

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