Ep. 130 - Pulse of Email Marketing w/GUEST: Kevin Vaudry [Senior Director - Campaigner]

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 7 June 2024

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of "Do This, Not That", host Jay Schwedelson interviews Kevin Vaudry, Senior Director, Sales & Marketing at Campaigner. They discuss the current state of in-person events and conferences, top challenges for email marketers, and tips for improving email deliverability. Jay also shares stories from his days performing in a rock band. ================================================================= Best Moments: (05:06) In-person conferences and events have rebounded to p...

Transcript

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0:00.0	Welcome to Do This, Not That, the podcast for marketers.
0:14.3	You'll walk away from each episode with actionable tips you can test immediately.
0:19.7	You'll hear from the best minds in marketing who will share
0:22.6	tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos
0:29.8	that is our every day. I'm Jay Schwettleson. Let's do this, not that.
0:47.1	We are here for another episode of Do This, Not That, and we have a really cool guest.
0:51.4	I'm so excited about this one because we're going to get some information that I've been waiting to hear about.
0:53.4	So we have Kevin Vaudey here.
0:54.0	Who's Kevin?
0:59.4	Kevin is the senior director of sales and marketing for campaigner. And if you're not familiar with campaigner, they're not just an incredible email platform and data hygiene platform.
1:04.5	They're phenomenal for all your marketing automation and SMS, all this stuff. They have
1:09.5	120,000 customers. That's a lot of
1:14.1	zeros. That's amazing. And the thing that I ask Kevin to come on and talk to us about is a fewfold.
1:19.5	Yeah, we're going to get into some email stuff. That's going to be amazing. But Kevin has the
1:22.9	opportunity to travel around the country, around the world, going to a million different conferences and
1:29.0	events. And I want to dig into it with him, not just market, not just email marketing events,
1:34.1	but what is the state of the union on events in general? And I'm excited to dig into that.
1:39.8	But first, let me welcome Kevin here to the stage. So Kevin, welcome to do this, not that.
1:44.5	Thanks, Jay.
1:45.3	I'm really excited to be here.
1:46.7	I'm glad we could finally make this happen.
1:48.8	100%.
	...

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