Hello and welcome to Business 300.

My name is Philip Kulenshov and this is 300 seconds about business.

We're all a busy people. My name is Philip Kulachov and this is 300 seconds about business.

We're all a busy people, so I'm five minutes or less to get my point across.

Here comes another valuable five minutes, I hope.

As I've said many times, including the last episode,

the goal of a business is to deliver value to a customer.

Valu's the goal.

In this case, value is what the recipient determines to make

his life better. So with that goal, what kind of a mindset ought a business owner or manager

have when seeking to deliver value?

What should be the fundamental framework in our perspective as business managers when we're

doing our work building and managing the business?

The fundamental framework, the mindset that ought to drive all of our actions as we work in and on the business is the value growth mindset.

We aim to grow the value that our business offers and provides to the customers.

This requires us to care about making people's lives better.

That's the value growth mindset, caring to make people's lives better.

Care for people is inseparable from the sphere of business. No matter what the business is, for it to be a legitimate business, it must care for people.

That's because people are the recipients of the value the business is providing.

The value growth mindset is focused on the person for whom I'm providing value.

Jeff Bezos calls this customer obsession. In order for a business manager to be successful

in his pursuit of delivering value to a customer, he must care about that customer and care about

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