Ep. 124: The Story of Armor Coffee
You, Me & Mike
Thirteen Media
4.7 • 5.7K Ratings
🗓️ 17 November 2022
⏱️ 55 minutes
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| 0:00.0 | Welcome to You Me and Mike. I'm Jen Toddrick, otherwise known as the Rambling Red Head |
| 0:05.6 | on Instagram and the host and designer of No Demorino on HGTV. And I'm Mike. And I'm |
| 0:11.1 | also known as Mike. And he's Mike. A plus. Anyone? A plus. Welcome back guys to the podcast. |
| 0:20.6 | Hey, it's part two. This is a part two. So if you have not listened to part one, |
| 0:24.6 | of the entrepreneur in you. Yes, of the. See what I just made the entrepreneur in you. |
| 0:29.9 | You're so dumb. This is called. That's that is what this title. That's the title. |
| 0:34.2 | That's what the title is. I just made it up right now. It's pretty good. |
| 0:36.9 | Marketing. If you haven't listened to the first part about Mike's background and kind of the |
| 0:41.1 | beginning of our entrepreneur journey, please listen to part one. But right now we're going to dive |
| 0:46.6 | into specifically armor coffee, armor brewing and pretty much answer questions about that you guys |
| 0:52.9 | have submitted about business. Yeah. Okay. So where should we pick back up? So you the last one |
| 1:00.0 | we're talking about is when I went back and talked to the business owner at the time. So |
| 1:04.4 | I had this other idea called the armory, which was a co-working and a cafe. I had a coffee shop |
| 1:11.4 | in it. Yes. And I did a whole bunch of market research about like who goes to co-working |
| 1:15.6 | facilities? Are familiar to we work? Basically, we work. Yeah, except we work wasn't as big. |
| 1:20.2 | Well, it was actually huge then. It was it was exploding at the time. No, it was the condensed. So |
| 1:25.0 | I felt like what did I just totally say that wrong? They were they were growing. They were growing up. |
| 1:29.4 | Right. They were the new kids on the block. They were new. Exactly. |
| 1:32.4 | Exactly. Okay. And I was like, I felt that that business was good for people that were in office |
| 1:38.0 | buildings. And I was like, well, just like gyms had these big, massive gyms. Sometimes they're |
| 1:43.0 | smaller boutiques because it's easier to get it out. You get what you need. Yeah. And you don't |
| 1:46.3 | pay for all the overhead, right? Right. It's like, well, make the co-working facility smaller and |
... |
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